These marketing trends await B2B companies in 2023 and lay the foundation for a successful business year!
This is how the transformation to the Connected Enterprise succeeds. Learn how to use Customer Centricity as a joint task.
Through sustainable and successful lead nurturing, companies can optimally supply potential customers and lead them to sales maturity. The basis is formed by high-quality data sets with customer data.
An automated approach to potential business contacts is the basis for future success. Not only because this allows the customer to be reached and addressed more personally, but also because of the often stronger internationalisation of one's own company.
Satisfied customers are loyal. They come back and, if in doubt, buy again. This makes them worth their weight in gold for your company. They are willing to promote products and services.
Outdated data in a database prevents targeted action in marketing & sales. The B2B data audit shows the strengths and weaknesses of the database.
Print mailings are making a comeback in the marketing mix. Used correctly, they do not miss their effect even today.
After 5 years of the GDPR, many companies are still unsure how marketers can find new customers in the B2B sector in compliance with the GDPR. We show you how to comply with the GDPR and still be successful.
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