Apteco Webinar with beDirect on B2B Marketing Analytics
As data partner of Apteco we support on 31 May 2022 the Apteco webinar: Increase your campaign success with external data & B2B marketing analytics. The webinar will focus on the combination of customer data and external data as well as the use of B2B analytics for more sales with less effort in new customer acquisition.
Analytics meets external data
Your customer database is the ideal place to generate targeted information for potential customers and interested parties. The analysis of existing data in combination with external data makes it possible to determine individual profiles of your existing customers. These customer profiles bring together common characteristics that enable careful segmentation of target groups.
Look-a-likes for more campaign success
If you know the profiles of your existing customers, then you also know your customers of tomorrow! With this knowledge, you are able to identify people and companies from the total potential in Germany and integrate them into your marketing and sales activities in a targeted manner. The customer approach is personalised thanks to smart analyses and the intelligent use of external data, which significantly increases the success of your next campaign.
More turnover with less effort
With the analysis technology of Apteco and the data know-how of beDirect, we will show you on 31 May in the Apteco webinar how you can quickly and with little effort identify top potentials and make B2B marketing intelligence the basis of your next campaigns. Join us and see for yourself! Participation is free of charge.