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How to increase your campaign success with external data and analytics

Free webinar for e-commerce and mail order in B2B

In search of the perfect customer? Learn how to get through the Analysis of your existing customers and the transfer to the Total potential in Germany their Top Potentials can determine.

In which Webinar from Apteco in cooperation with beDirect on 14 July from 10 - 11 o'clock it's all about B2B Marketing Intelligence and how, by combining your customer data with external data and using analytics more turnover with less effort generate.

You'll know:

  • How the German market is composed in the B2B segment.
  • How to analyse your existing customers smart.
  • How to determine a profile of your existing customers with just a few clicks and using external data.
  • How you then apply this profile to the overall potential in Germany to identify look-a-likes.
  • Outlook on resulting campaign automation.

The analysis know-how

Apteco is an owner-managed software developer specialized in solutions for marketing data analysis and multi-channel campaign management. The Apteco Marketing Suite promotes the "Insight to Action" approach by enabling companies to transform previously isolated transactional data into personalized, content- and time-relevant communications - across both digital and traditional channels. Originally founded in 1987, Apteco continues to invest in the next generation of the Apteco Marketing Suite. Apteco is headquartered in Warwick, UK, with offices in Frankfurt, Rotterdam and Sydney.