Trends
Social Selling in B2B
Modern sales relies on social selling. Here is an overview of how you can use business networks as a sales channel.
André Schmidt
31/08/2021
Modern sales relies on social selling. Here is an overview of how you can use business networks as a sales channel.
Cross-functional teamwork is great, but our experience from customer projects with Salesforce users shows that the data quality of the address database suffers enormously from decentralized access.
Outdated data in a database prevents targeted action in marketing & sales. The B2B data audit shows the strengths and weaknesses of the database.
When qualifying your leads, it is essential that you provide content that matches their current information needs. In the following, we will show you how to do this successfully.
We will show you in 6 simple steps how to build a database that can be used throughout your company. This will offer your company considerable advantages in the future.
Print mailings are making a comeback in the marketing mix. Used correctly, they do not miss their effect even today.
After 5 years of the GDPR, many companies are still unsure how marketers can find new B2B customers in a GDPR-compliant way. We show you how to comply with the GDPR and still be successful.
In spring, people prepare their garden for the warm season. You should do the same with your B2B database at the beginning of the year. Inspect it, detect inconsistencies and eliminate them.
Acquiring new customers, is a task that you must actively approach. It is not enough to wait for interested people to find your company. Only through active marketing and acquisition measures will you become known to your target group.
On 29/30 June 2021, the German CRM Forum will enter its 11th round, both on-site and virtually!
Gain new top potentials by analyzing your existing customers. Learn how in the FastStats webinar from Apteco on 19.05.2021.
One of the leading providers of address management and data quality services in Germany beDirect and the British software provider for customer analytics and campaign automation Apteco have been cooperating since 2020.
