That was the German CRM Forum 2020

Review of the German CRM Forum 2020

Under the sign of Customer Centricity

On 18/19 February it was once again: On your marks, get set, CRM! We look back on a successful event with more than 300 participants! For the tenth time in a row, the German CRM Forum 2020 proved to be a relevant meeting place for decision-makers from marketing, sales and CRM.

At the centre of the human being

This year's motto IM ZENTRUM DER MENSCH was omnipresent and was a common thread running through all event formats as well as the thematic orientation of the exhibitors on site. Lectures and practical insights provided visitors with an authentic insight into current trends, opportunities and challenges in customer relationship management.

This was also ensured by the numerous opportunities for joint exchange and networking with leading experts, exhibitors and visitors. This colorful and diverse mix makes the German CRM Forum 2020 an absolute must in the discussion of Customer Centricity & Customer Experience, Automation & Individualization as well as Transformation & Integration.

More photos from 2020

Customer dialogue without data?

Our personal highlight of the two-day event was the presentation "Customer dialogue without data doesn't work", which beDirect realized together with Telefónica Germany. beDirect's André Schmidt (beDirect) and Oliver Knapp (Telefónica Germany) demonstrated the importance of data quality on the way to a holistic customer centricity by means of a joint customer project. Many thanks to both speakers for their insightful practical insights.

Harmonize CRM architecture

If you are also interested in harmonizing your CRM architecture and no longer want your sales force to work with different company names, duplicates, and differing addresses, we would be happy to inform you about the modular service modules of our integration solution for Salesforce CRM or other CRM systems.


System-integrated complete solution

With the Integration solution of beDirect you permanently secure the achieved quality standard of your customer database - online in your address-managing system.


Salesforce App

As a user of the beDirect Salesforce App Your address and lead management in Salesforce CRM.

Table of contents

Author André Schmidt

head of direct sales

In in his 16 years at beDirect, he has developed today's beDirect-CRM solutions significantly.

He and his team advise you around the issue Data Management. This ranges from optimal configured Standard via customised until complete newly developed Solutions.

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