Data audit: Find the weaknesses in your database

Status quo of your database

beDirect's data audit provides you with a status quo to determine the actual need for optimisation of your master data. beDirect's data audit uses a detailed analysis to check customer database content and structure for relevant quality features in a multi-stage process.

Graphic data audit evaluation
Example of an evaluation of a data audit

The analysis results are available within a few days and the data audit includes an overview of the correction needs of the database including an exact calculation of the corrections and the enrichment of missing additional information.

look and feel

The simple display of the determined address quantities enables a quick and clear traceability of the results.

Non-overlapping potentials

You can see which overlap-free new potentials are available by looking at the Top 10 sectors. In order to develop cross-selling potentials, there is the possibility of target group-specific address purchasing.

Recommendation for action Data audit

On the basis of the results you will receive an individual recommendation for action and we will show you which options are feasible for the further course of action with regard to cleansing, enrichment and the acquisition of new potential.

If you know exactly where the strengths and weaknesses of your database lie, you can take action: with a valid picture of your database up-to-dateness, you have an individual planning aid with which you can avoid risks through data-based decisions.

Master data management

Das Datenaudit ist Teil des Stammdatenmanagements. Nach der Analyse Ihrer Datenbank empfehlen wir die Bereinigung dieser, damit Sie saubere und aussagekräftige Daten in höchster Qualität in Ihrer Datenbank vorliegen habe. So kommen Sie Schritt für Schritt zu hochwertigen Master data.

Table of contents

Author Elena Baeder

Head of Marketing & Communication

Ich leite die Abteilung Marketing & Communications der beDirect GmbH & Co. KG, die ich kurz nach der Gründung des Unternehmens als Joint Venture zwischen arvato und Creditreform im Jahr 2001 mit aufgebaut habe. Seit meinem betriebswirtschaftliches Studium entwickle ich Strategien und Kampagnen für unsere B2B-Kommunikation mit Partnern und Kunden. Dabei ist die Veränderung die größte Konstante. Neue Tools, veränderte rechtliche Rahmenbedingungen und schnelllebige Märkte machen unsere Arbeit herausfordernd und spannend.

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