In the B2B business segment beDirect offers the following data services on the basis of Article 6 Paragraph 1 lit. f DSGVO:
In principle, the company data referred to in » Our Database are affected by the processing, to which the DSGVO does not apply. however, in individual cases it cannot be excluded that a reference to a natural person is given (e.g. managing director, contact person in the company or freelancer, sole trader). personal data are processed in the context of the professional activity (e.g. in their role or function in the company).
Recital 47 of the DPA clarifies, in the case of advertising use, that the processing of personal data for the purpose of direct marketing can be considered as processing in the legitimate interest, unless the interests or fundamental rights and freedoms are overridden.