Eligible interest & processors

As a company within the Bertelsmann Group, beDirect has always been committed to its highest security standards. That is why security and data protection have been fundamental and extremely important to our work, not just since the European Union's basic data protection regulation came into force in May 2018, but from the very beginning. All our data is securely stored and protected.

The activities of beDirect have been duly reported to the data protection authority (LDI NRW), an external data protection officer has been appointed and also reported to the authority. beDirect is also audited annually by the Bertelsmann SE & Co KGaA Group Privacy Department and the DDV Deutscher Dialogmarketing Verband e. V. (German Dialog Marketing Association).

Internal control body

In order to guarantee data protection regulations in handling personal data, the legislator provides for a data protection officer. beDirect is responsible for data processing/data protection officer:

beDirect GmbH & Co KG
Carl-Bertelsmann-Strasse 105-107
33311 Gütersloh
Phone +49 5241 80-45600

If you have any questions regarding data protection, you can contact our data protection officer at any time by post at the above address or by e-mail at  » datenschutz@bedirect.de.

In addition to compliance with relevant data protection regulations, the data protection officer of beDirect pursues a wide range of tasks, ranging from prior checking and staff training to providing information to data subjects:

  • Advice to the responsible authorities and the company management
  • Information and training of employees
  • Creation and maintenance of process instructions
  • Implementation of data protection audits
  • Respect for the rights of data subjects
  • Cooperation with the public supervisory authorities

Duration of data storage

We store personal data for as long as they are required for the respective purpose, which is why we regularly check them.

If parts of your personal data are subject to statutory storage obligations, e.g. because they were the basis of orders and contracts, we will store this information until the end of the statutory period (257 HGB: 6 years or 147 AO: 10 years). 

Entries in our internal blacklist as well as correspondence will be stored permanently so that we can ensure that your address is not passed on by beDirect. 

The following technical and organisational measures apply to the processing of data sets:

Access control: Unauthorized persons are denied access to data processing systems.

  1. Access control: Unauthorised persons cannot use the beDirect data processing systems.
  2. Access control: We provide for an appropriate access control system.
  3. Passing on control: Personal data cannot be read, copied, changed or removed by unauthorised persons during electronic transmission and transport.
  4. Input control: Subsequently it can be checked whether and by whom personal data have been entered, changed or removed.
  5. Order control: Personal data processed by order will only be processed according to the instructions of the client.
  6. Availability control: Personal data is protected against destruction and loss.