beDirect at DiMarEx 2020

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DiMarEx, a different kind of trade fair

Extraordinary times require new approaches - this also applies to the trade fair. Germany is one of the leading and largest trade fair locations worldwide. One more reason to ask the question: Why do we currently forego the mutual exchange of information when we can also do it digitally? That's what we thought and this year we were exhibitors at the virtual B2B trade fair DiMarEx for the first time!

Virtual, but LIVE!

DiMarEx is a virtual B2B trade fair for digital marketing and e-commerce. As a visitor, you could attend LIVE lectures, participate in workshops and get into a 1:1 exchange with the experts on site from June 15th - 19th! Visitors saved time and money on travel, and the recording of all web conferences made personal agenda planning as flexible as possible.


Our booth

Our virtual trade fair stand was dominated by New customer acquisition, Address management and Data Quality! Visitors were able to find out how B2B data solutions can create added value for your company from the trade fair media or in a 1:1 chat with our colleagues.

Here you will find Aufzeichnungen der „BEST OF“ Praxis Workshops from 2020.

Table of contents

Author Elena Baeder

Head of Marketing & Communication

Ich leite die Abteilung Marketing & Communications der beDirect GmbH & Co. KG, die ich kurz nach der Gründung des Unternehmens als Joint Venture zwischen arvato und Creditreform im Jahr 2001 mit aufgebaut habe. Seit meinem betriebswirtschaftliches Studium entwickle ich Strategien und Kampagnen für unsere B2B-Kommunikation mit Partnern und Kunden. Dabei ist die Veränderung die größte Konstante. Neue Tools, veränderte rechtliche Rahmenbedingungen und schnelllebige Märkte machen unsere Arbeit herausfordernd und spannend.

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