beDirect at DiMarEx 2020

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DiMarEx, a different kind of trade fair

Extraordinary times require new approaches - this also applies to the trade fair. Germany is one of the leading and largest trade fair locations worldwide. One more reason to ask the question: Why do we currently forego the mutual exchange of information when we can also do it digitally? That's what we thought and this year we were exhibitors at the virtual B2B trade fair DiMarEx for the first time!

Virtual, but LIVE!

DiMarEx is a virtual B2B trade fair for digital marketing and e-commerce. As a visitor, you could attend LIVE lectures, participate in workshops and get into a 1:1 exchange with the experts on site from June 15th - 19th! Visitors saved time and money on travel, and the recording of all web conferences made personal agenda planning as flexible as possible.


Our booth

Our virtual trade fair stand was dominated by New customer acquisition, Address management and Data Quality! Visitors were able to find out how B2B data solutions can create added value for your company from the trade fair media or in a 1:1 chat with our colleagues.

Here you will find Recordings of the "BEST OF" practice workshops from 2020.

Table of contents

Author Elena Baeder

Head of Marketing & Communication

I head the Marketing & Communications department of beDirect GmbH & Co. KG, which I helped to set up shortly after the company was founded as a joint venture between arvato and Creditreform in 2001. Since completing my business studies, I have been developing strategies and campaigns for our B2B communications with partners and customers. In the process, change is the greatest constant. New tools, changing legal frameworks and fast-moving markets make our work challenging and exciting.

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