Privacy Dialogue Marketing

Information obligations under Article 14 DSGVO

The beDirect GmbH & Co. KG attaches great importance to the protection of personal data. All activities of beDirect GmbH & Co. KG are carried out on the basis of the Basic Data Protection Regulation of the European Union (hereinafter "DSGVO") as well as the Supplementary Data Protection Act of the Federal Republic of Germany (hereinafter "BDSG-neu").

With the following information we inform you according to Art. 14 DSGVO about the processing of your data by beDirect GmbH & Co. KG.

  1. Person responsible for data processing/data protection officer

Responsible for the data processing is:

beDirect GmbH & Co KG
Carl-Bertelsmann-Strasse 105-107
33311 Gütersloh

Whenever "we" or "us" are referred to in the following, this always refers to beDirect GmbH & Co. KG.

If you have any questions regarding data protection, you can contact our data protection officer at any time. You can reach him by mail at the above address or by telephone at Phone +49 5241 80-45687. You would like to formulate an advertising objection, then please click » here.

You can find details about our handling of data and your rights » here.

  1. Categories of personal data

We process and store master data of companies, self-employed persons, freelancers as well as non-profit organisations and authorities, which originate from publicly accessible sources or from partners as well as their relevant contact persons, if applicable.

This may include the following data:

    • Company data: Company name and address, commercial register data, industry, legal form, company size, interconnectedness information, economic strength, year of foundation, e-mail, telephone number, URL as well as further technical company specifications and qualifications (such as number of employees, date of foundation, master craftsman company, training company, VAT ID).
    • Contact person: name, first name, title, year of birth, function (e.g. GF, authorized signatories, owner, head of department).
  1. Purpose of the processing and legal basis

beDirect offers the following data services in the B2B business segment.

    • Provision and use of company data for B2B advertising
    • Transmission of company master data for B2B business directories
    • Updating/optimizing/adding to B2B databases of our business customers (including relocations, name changes, business closures, addition of company-specific information such as industries, contact data, new potentials)
    • Support for institutions under public law, telecommunications and insurance companies, financial service providers (e.g. banks, credit card providers), information and collection agencies and energy supply companies
    • Wash balancing to avoid undeliverable mailings
    • Support of B2B ERP/CRM systems
    • Transfer of characteristics for B2B analyses as well as the execution of B2B analyses
    • Services to support the field service

For this purpose, we process on the basis of Article 6 (1) (f) DSGVO the company data mentioned under point 2 and, if applicable, the personal data of contact persons.

This is permissible as the processing is necessary to protect our legitimate interests as well as the legitimate interests of our business customers and the interests and fundamental freedoms of the data subjects requiring the protection of personal data do not override. In principle, the processing concerns the company data mentioned above, to which the GDPR does not apply. However, in individual cases, it cannot be ruled out that a reference to a natural person is given (e.g. managing director, contact person in the company or freelancer, sole trader). Personal data is thereby processed in the context of professional activity (e.g. in your role or function in the company). Recital 47 of the GDPR clarifies in the case of promotional use that the processing of personal data for the purpose of direct marketing can be considered as processing serving a legitimate interest, provided that the interests or fundamental rights and freedoms are not overridden.

  1. Categories of recipients of the data

The recipients of your data are our business customers who are based in the EU, UK or Switzerland. These are advertising companies or their order processors (e.g. lettershops, IT service providers), service providers in direct marketing, institutions under public law, yellow pages providers, telecommunications and insurance companies, financial service providers (e.g. banks, credit card providers), information and collection companies, energy supply and other manufacturing, trading and service companies that have demonstrated to us an overriding legitimate interest within the meaning of Article 6 (1) f DSGVO prior to the transfer of the data.

In addition, we use commissioned processors (e.g. lettershops, data centres) bound by instructions for the above-mentioned processing. All processors only receive access to your data to the extent and for the period of time that is necessary for the provision of the commissioned services.

The use of recipients may in individual cases (e.g. in maintenance cases) lead to data being transferred to a country outside the European Union (e.g. in that the possibility of knowledge being gained in the course of maintenance cannot be technically excluded). In this case, we will ensure that the recipients guarantee an equivalent level of data protection by contract or other means. You can find out about the appropriate guarantees in accordance with Art. 46 DSGVO. To do so, please contact us at the contact details listed under point 1.

  1. Duration of data storage

We store personal data for as long as it is required for the purposes stated under point 3. A regular review takes place for this purpose. If parts of your personal data are subject to statutory retention obligations, e.g. because they were the basis of invoices, we will retain this information until the end of the statutory period (257 HGB: 6 years or 147 AO: 10 years). Data protection concerns are processed within the framework of Articles 15, 16, 17, 18 and 20 DSGVO.

Entries in our internal blocking list as well as the correspondence conducted in this regard will be stored permanently so that we can ensure that you are excluded from use by beDirect. You can, of course, have the entry you have initiated deleted at any time using the communication channels mentioned under point 1.

  1. What rights do you have in relation to your data?

You have the right to information about the personal data stored about you at any time. If the data stored about your person is incorrect or no longer up to date, you have the right to request its correction. In addition, you have the right at any time to request the deletion or restriction of processing in accordance with Article 17 or 18 DSGVO. In addition, you have the right to receive an electronic copy of your personal data in a machine-readable format in accordance with Article 20 of the GDPR (right to data portability).

You can object to the use of your data for advertising purposes at any time. If you object, we will no longer use your data for advertising purposes in the future.

If you do not wish to receive advertising in general, you also have the option of registering on the Robinson list (blacklists) of the Deutscher Dialogmarketing Verband e. V. (DDV). (DDV) and the I.D.I. Interessenverband Deutsches Internet e.V., Info- und Schutzgemeinschaft für Internet und Kommunikation, If you are entered in one of these blacklists, you will not receive any advertising from us as the responsible party.

Insofar as we do not process your data for advertising purposes in accordance with Article 6 (1) f DSGVO, you may object to the processing of this data in accordance with Article 21 (1) DSGVO. In this case, we will no longer process your data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If you wish to exercise your rights, in particular your right to object to advertising and your general right to object, or if you have any general questions about data protection, please contact us at any time:

beDirect GmbH & Co. KG, Carl-Bertelsmann-Straße 105-107, 33311 Gütersloh.

We ask for your understanding that we do not provide you with any information by telephone for reasons of data protection law, as it is not possible to clearly identify you on the telephone.

You also have the right to contact a data protection authority and file a complaint there. The supervisory authority responsible for us is: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen, Kavalleriestr. 2-4, 40213 Düsseldorf, phone: 0211/38424-0, fax:0211/38424-10.

E-mail: You can also contact the data protection authority in your federal state, which will then forward your request to the competent authority.

  1. Origin of the data

The data comes from our shareholder Creditreform as well as from publicly accessible directories and yellow pages.

Status 04/2022