Privacy Dialogue Marketing

Information obligations under Article 14 DSGVO

beDirect GmbH & Co. KG attaches great importance to the protection of personal data. beDirect GmbH & Co. KG conducts all its activities on the basis of the basic data protection regulation of the European Union (hereinafter referred to as "DSGVO") and the supplementary law on data protection of the Federal Republic of Germany (hereinafter referred to as "BDSG-neu").

With the following notes we inform you in accordance with art. 14 DSGVO about the processing of your data by beDirect GmbH & Co KG.

  1. Person responsible for data processing/data protection officer

Responsible for the data processing

beDirect GmbH & Co KG
Carl-Bertelsmann-Strasse 105-107
33311 Gütersloh

Whenever reference is made to "we" or "us" in the following, this always refers to beDirect GmbH & Co KG.

If you have any questions regarding data protection, you can contact our data protection officer at any time. You can reach him by mail at the above address and by telephone at Phone +49 5241 80-45687. If you would like to formulate an advertising objection, please click " here.

Details about our data handling and your rights can be found " here.

  1. Categories of personal data

We process and store master data of companies, self-employed persons, freelancers as well as non-profit organizations and authorities, which originate from publicly accessible sources or from partners as well as their relevant contact persons, if applicable.

This may include the following data:

    • Company data: Company name and address, commercial register data, industry, legal form, company size, interconnectedness information, economic strength, year of foundation, e-mail, telephone number, URL as well as further technical company specifications and qualifications (such as number of employees, date of foundation, master craftsman company, training company, VAT ID).
    • Contact person: name, first name, title, year of birth, function (e.g. GF, authorized signatories, owner, head of department).
  1. Purpose of the processing and legal basis

beDirect offers the following data services in the business field B2B.

    • Provision and use of company data for B2B advertising
    • Transmission of company master data for B2B business directories
    • Updating/optimization/supplementation of B2B databases of our business customers (including relocations, name changes, business closures, supplementation of company-specific information such as industries, contact data, new potential)
    • Support for public law institutions, telecommunications and insurance companies, financial service providers (e.g. banks, credit card providers), information and collection agencies and energy supply companies
    • Wash balancing to avoid undeliverable mailings
    • Support of B2B ERP/CRM systems
    • Transfer of characteristics for B2B analyses and the execution of B2B analyses
    • Services to support the field service

For this purpose, we process the company data mentioned under item 2 as well as the personal data of contact persons, if applicable, on the basis of article 6 paragraph 1 letter f DSGVO.

This is permissible because the processing is necessary to safeguard our legitimate interests as well as the legitimate interests of our business customers and does not outweigh the interests and fundamental freedoms of the data subjects, which require the protection of personal data. In principle, the above-mentioned company data to which the DSGVO does not apply are affected by the processing. However, in individual cases it cannot be ruled out that there is a connection to a natural person (e.g. managing director, contact person in the company or freelancer, sole trader). Personal data are processed in the context of professional activity (e.g. in your role or function in the company). Recital 47 DSGVO clarifies in the case of advertising use that the processing of personal data for the purpose of direct marketing can be regarded as processing serving a legitimate interest if the interests or reason

  1. Recipient categories of the data

Recipient category of your data are our business customers who are based in the EU, UK or Switzerland, i.e. advertising companies or their order processors (e.g. lettershops, IT service providers), service providers in direct marketing, institutions under public law, business directory providers, telecommunications and insurance companies, financial service providers (e.g. banks, credit card providers), information and collection companies, energy supply and other manufacturing, trading and service companies who have demonstrated to us an overriding legitimate interest in the sense of Article 6 Paragraph 1 letter f DSGVO prior to the transfer of the data.

In addition, we use commissioned processors (e.g. lettershops, computer centres) for the above-mentioned processing in accordance with your instructions, and all commissioned processors are only given access to your data to the extent and for the period of time required to provide the commissioned services.

The use of receivers may in individual cases (e.g. in the event of maintenance) result in data being transferred to a country outside the European Union (e.g. where the possibility of information being obtained in the course of maintenance cannot be technically excluded). In this case, we will ensure that the receivers guarantee an equivalent level of data protection by contract or in some other way. You can find out about the appropriate guarantees in accordance with Art. 46 DSGVO. To do so, please use the contact details given under point 1.

  1. Duration of data storage

We store personal data as long as they are necessary for the purposes mentioned under point 3. For this purpose, a regular check is carried out. If parts of your personal data are subject to legal storage obligations, e.g. because they were the basis of invoices, we will store this information until the end of the legal period (257 HGB: 6 years or 147 AO: 10 years). The processing of data protection requests is carried out in accordance with articles 15, 16, 17, 18 and 20 DSGVO.

Entries in our internal blacklist as well as the corresponding correspondence will be stored permanently so that we can ensure that you are excluded from use by beDirect. You can of course have the entry you have initiated deleted at any time using the communication channels mentioned under point 1.

  1. What rights do you have in relation to your data?

you have the right to obtain information about the personal data stored about you at any time. if the personal data stored about you is incorrect or no longer up to date, you have the right to demand that it be corrected. in addition, you have the right to demand the deletion or restriction of processing at any time in accordance with article 17 or 18 DSGVO. in addition, in accordance with article 20 DSGVO, you have the right to receive an electronic copy of your personal data in a machine-readable format (right to data transferability).

You can object to the use of your data for advertising purposes at any time. If you object, we will not use your data for advertising purposes in the future.

If you generally do not wish to receive advertising, you also have the option of registering in the Robinson list (blacklists) of the Deutscher Dialogmarketing Verband e. V. (DDV) and the I.D.I. Interessenverband Deutsches Internet e.V., Info- und Schutzgemeinschaft für Internet und Kommunikation, If you are registered in one of these blacklists, you will not receive any advertising from us as the person responsible.

Insofar as we do not process your data for advertising purposes in accordance with Article 6 Paragraph 1 f DSGVO, you can object to the processing of this data in accordance with Article 21 Paragraph 1 DSGVO, in which case we will no longer process your data unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims.

If you wish to exercise your rights, in particular your right to object to advertising and your general right to object, or if you have any general questions about data protection, please contact us at any time:

beDirect GmbH & Co. KG, Carl-Bertelsmann-Straße 105-107, 33311 Gütersloh.

We ask for your understanding that for data protection reasons we will not provide you with any information by telephone, as it is not possible to clearly identify your person over the telephone.

You also have the right to contact a data protection authority and to lodge a complaint there. The supervisory authority responsible for us is: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen, Kavalleriestr. 2-4, 40213 Düsseldorf, Phone: 0211/38424-0, Fax: 0211/38424-10.

E-mail: You can also contact the data protection authority in your federal state, which will then forward your request to the competent authority.

  1. Origin of the data

The data originate from our partner Creditreform as well as from publicly accessible directories and yellow pages.

Status 04/2022