Privacy policy for this website

This privacy policy has been drawn up on the basis of provisions of various legislations, including art. 13/14 of Regulation (EU) 2016/679 (basic data protection regulation), and this privacy policy applies exclusively to this website, unless otherwise stated in this document.

Provider and responsible person:

beDirect GmbH & Co KG
33332 Gütersloh

- hereinafter referred to as "we", "us", "the supplier" or "the company" -

Data protection officer required by law: 

Bertelsmann SE & Co KGaA
Carl-Bertelsmann-Strasse 270
33311 Gütersloh
Phone +49 (0) 52 41-80-0

Types of data collected

The personal data that this website processes independently or through third parties include: cookie; usage data; first name; last name; telephone number; company name; address; e-mail.

Full details of each type of personal data processed will be provided in the relevant sections of this Privacy Policy or selectively through explanatory texts displayed prior to data collection.

Personal data may be provided voluntarily by the user or, in the case of usage data, may be collected automatically when this website is used.
Unless otherwise stated, all information requested by this website is necessary to provide the services in question. If certain segments are disabled by the cookie settings, this may result in this website being unable to provide its services to the user. Any use of cookies - or other tracking tools - by this website or third party service providers used by this website is for the purpose of providing the service requested by the user and any other purposes described in this document and in the cookie policy.

Nature and place of processing

Processing methods

We process user data in a proper manner and take appropriate security measures to prevent unauthorised access and unauthorised forwarding, modification or destruction of data.
The data processing will be carried out by means of computers or IT-based systems in accordance with organisational procedures and practices that are specific to the purposes indicated. In addition to the data controller, other parties may also operate this website and have access to the data, either internally (personnel management, sales, marketing, legal department, system administrators) or externally - and where necessary, designated by the data controller as processors (such as providers of technical services, delivery companies, hosting providers, IT companies or communication agencies). An up-to-date list of these parties may be requested from us at any time.

Legal basis of the processing

We process personal data of users only if one of the following points applies:

  • Users have given their consent for one or more specific purposes (DS-GVO Art. 6 Para. 1 lit. a).
  • The data collection is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures resulting from it;
  • The processing is necessary to protect our legitimate interest or that of a third party (DS-GVO Art. 6 Par. 1 lit. f).


In any case, the provider will gladly provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract.


The data will be processed at our premises and at all other places where the entities involved in the data processing are located. Depending on the location of the users, data transfers to a country other than their own may involve transfers of data. To find out more about the place where the transferred data is processed, you can consult the section containing detailed information on the processing of personal data.

Storage duration

Personal data are processed and stored for as long as required for the purpose for which they were collected.

Therefore the following applies:

  • Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until this contract is fulfilled in full.
  • Personal data collected to protect the legitimate interests of the provider will be kept for as long as necessary to fulfil these purposes, and users can obtain more detailed information about the provider's legitimate interests in the relevant sections of this document or by contacting the provider.

In addition, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not revoked. Furthermore, the provider may be obliged to store personal data for a longer period of time if this is necessary to fulfil a legal obligation or on the order of an authority.

Personal data will be deleted after the retention period has expired and therefore the right of access, the right of deletion, the right of rectification and the right of data transferability cannot be exercised after the retention period has expired.

Purposes of the processing

Personal data about the User is collected in order for the Provider to provide the Service and also to comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of the User or third parties), detect malicious or fraudulent activities, and for the following purposes: analysis, remarketing and behavioural targeting, contacting the User, displaying content from external platforms, advertising, SPAM protection and tag management.

Users can find more detailed information on these processing purposes and the personal data used for the purpose in question in the relevant sections of this document.

Detailed information on the processing of personal data (cookie policy)

This website uses cookies and other identifiers. Further information can be found in the 

The rights of users

Users may exercise certain rights in relation to their data processed by us and in particular users have the right to do the following:

  • Withdraw the consent at any time. 
  • object to the processing of their data. 
  • receive information regarding your data. 
  • Have it checked and corrected. 
  • demand restriction of the processing of their data. 
  • Users have the right, under certain circumstances, to request that we delete or otherwise remove their personal information.
  • File a complaint.


Users are informed that they may object to the processing of personal data for direct marketing purposes at any time without giving reasons.

How the rights can be exercised

All requests to exercise user rights can be sent to us using the contact details provided in this document, and requests can be exercised free of charge and will be processed by us as soon as possible and within one month at the latest.

If you would like to formulate an advertising objection, please click here.

You have the possibility to contact a data protection authority and lodge a complaint with them, the authority responsible for us is

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
Cavalry tr. 2-4
40213 Düsseldorf
Phone: 0211/38424-0
fax: 0211/38424-10

Legal measures

The user's personal data may be processed by the provider for the purposes of legal enforcement within or in preparation of legal proceedings arising from the improper use of this website or related services.
The user declares to be aware that the provider could be obliged by the authorities to release personal data.

Further information about the personal data of the user

In addition to the information listed in this privacy policy, this website may provide the user, upon request, with further contextual information relating to specific services or to the collection and processing of personal data.

System logs and maintenance

This website and the services of third party providers may collect files that record the interaction taking place through this website (system logs) or use other personal data (e.g. IP address) for operational and maintenance purposes.

How "Do Not Track" requests are handled?

This website does not support "Do Not Track" requests by web browsers, and users should consult the privacy policy of the service in question to determine whether integrated third-party services support the Do Not Track protocol.

Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time.

Last updated: 21.04.2022