German CRM Forum 2020

In the centre of the human being!

German CRM Forum 2020: Current trends, opportunities and challenges in customer relationship management are the focus of the two-day conference on 18/19 February 2020 at the Leonardo Royal Hotel Munich.

As a relevant meeting place for decision-makers from marketing, sales and CRM, the motto "IM ZENTRUM DER MENSCH" ("AT THE CENTRE OF THE PEOPLE") is about solutions for the increasing establishment and implementation of Customer Centricity as well as the measurement and control of customer proximity. In this context, in addition to Customer Centricity and Customer Experience, topics such as automation and individualization as well as transformation and integration are on the agenda of the industry get-together in Munich.

The programme of events

Visitors to the German CRM Forum have the opportunity to select individual focal points and to inform themselves about relevant topics in various event formats. Keynote speeches, practical examples from companies in B2C and B2B as well as interactive workshops provide insights into current issues and possible solutions. In addition, numerous opportunities such as speed dating or 1:1 discussions with leading experts and interesting colleagues can be used for a joint exchange of opinions and experiences. An overview of the entire event program can be found at

Discounted tickets to the German CRM Forum 2020

For beDirect customers, tickets are available at a preferential price of 890,- Euro instead of 1.360,- Euro (plus VAT) - please contact us!


Table of contents

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