Behind the scenes of master data management

Data quality is not a matter of course

up-to-date, economical and qualified customer data is not a matter of course, but the result of a functioning master data management. so that you can fully concentrate on your marketing and sales activities, smart solutions for data analysis and data maintenance are necessary in the background. in the area of master data management, we provide you with a highly efficient process for your database optimization.

5 steps for reliable data

1. analyse

If you do not know exactly where the deficits in your database are located, our data audit will take a look at the structure and timeliness of your data, after which we will plan the necessary steps to optimize your database.

2. identify

The referencing, i.e. the assignment of customer data to the beDirect reference data, is done automatically and manually in the next step, because correct referencing is the key to correct enrichment.

3. clearing up

Incorrect and old data is marked for you and supplemented with new and correct data, spelling is corrected and status characteristics, e.g. about company deletions, are added.

4. enrichment

On request, your customer data can be enriched with valuable additional information (e.g. industry, turnover, number of employees). This is done using a unique reference key (see step 2). In addition, you can add target group potential to your database without overlap. 

5. monitoring

After cleansing and enrichment, you should check your database regularly and we will be happy to provide you with update deliveries with changes, e.g. name changes, relocations or business closures, at the desired frequency. 

Master data management in 5 steps

With the data quality measures you increase the benefit of your own customer and prospect database and ensure comprehensive master data management.

On the basis of a high-performance database with correct and high-quality addresses, you can reduce communication costs and increase the efficiency of your activities. You can choose between a needs-based overall solution or individual service modules to meet your individual requirements.

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