Information requirements Data storage

Information obligations under Article 13 DSGVO

The beDirect GmbH & Co. KG attaches great importance to the protection of personal data. All activities of beDirect GmbH & Co. KG are carried out on the basis of the General Data Protection Regulation of the European Union (hereinafter "DSGVO") and the supplementary Data Protection Act of the Federal Republic of Germany (hereinafter "BDSG-neu"). 

With the following information we inform you according to Art. 13 DSGVO about the processing of your data by beDirect GmbH & Co. KG.

1. Person responsible for data processing/data protection officer
Responsible for the data processing is: 

beDirect GmbH & Co KG
Carl-Bertelsmann-Strasse 105-107
33311 Gütersloh

Whenever "we" or "us" are referred to in the following, this always refers to beDirect GmbH & Co. KG.

If you have any questions regarding data protection, you can contact our data protection officer at any time. You can reach him by mail at the above address or by telephone at Phone +49 5241 80-45687. You would like to formulate an advertising objection, then please click » here.

Details about our handling of data and your rights can be found at  » here.

2. categories of personal data
If we process personal data in the context of an inquiry or an order, it concerns your name, your first name, your function, your address and contact data as well as the order or inquiry-related data required in this connection. 

3. purpose of the processing and its legal basis 
On the basis of Article 6 para. 1 lit. b DSGVO, we process the above-mentioned data for the fulfilment of the contract within the scope of your enquiry or your order to the extent that this is necessary for the sending of information, the preparation of offers and the processing of orders, as well as for the purposes of accounting and controlling. The provision of your first and last name as well as your address and contact data is necessary for invoicing purposes. 

On the basis of Article 6 (1) (f) DSGVO, we also process the above-mentioned data in our sales database in order to send you advertising regarding our products. You can consent to the use of your data for advertising purposes Point 7 contradict at any time. 

4. recipients of the data
Data is only passed on to third parties to the extent that this is necessary for the above-mentioned purposes, e.g. auditors, financial authorities, accounting/controlling. 

5. use of service providers
We will use commissioned processors (e.g. lettershops, data centres) bound by instructions for the above-mentioned processing. All processors will only have access to your data to the extent and for the period of time necessary for the provision of the services. If these service providers process your data outside the European Union, this may result in your data being transferred to a country that does not guarantee the same data protection standard as the European Union. In this case, we will ensure that the service providers guarantee an equivalent level of data protection by contract or otherwise. You can request a copy of these guarantees using the contact details above.

6. duration of data storage
We store personal data for as long as it is needed for the purposes described under Point 3 purposes mentioned above. A regular review takes place for this purpose. If parts of your personal data are subject to statutory retention obligations, e.g. because they were the basis for invoices, we will retain this information until the end of the statutory period. 

7. right to information, correction, objection or deletion as well as data transfer 
You have the right to information about the personal data stored about you at any time. If the data stored about your person is incorrect or no longer up to date, you have the right to request its correction. In addition, you have the right at any time to request the deletion or restriction of processing in accordance with Article 17 or 18 DSGVO. 

You can object to the use of your data for advertising purposes at any time. If you object, we will no longer use your data for advertising purposes in the future.
If you generally do not want to receive advertising, you also have the option,

  • join the Robinson list (blacklists) of the German Dialog Marketing Association (DDV), and
  • of the I.D.I. Interessenverband Deutsches Internet e.V., Info- und Schutzgemeinschaft für Internet und Kommunikation,
    to be entered. 

In addition, in accordance with Article 20 of the GDPR, you have the right to receive an electronic copy of your personal data in a machine-readable format (right to data portability). 

If you wish to exercise your rights or if you have any general questions about data protection, you can contact our data protection officer at any time. Point 1. 

You also have the right to contact a data protection authority and file a complaint there. The supervisory authority responsible for us is the

State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia
Cavalry tr. 2-4
40213 Düsseldorf

You can also contact the data protection authority in your federal state, which will then forward your request to the competent authority. 

Status 03/2020