Information requirements Data storage

Information obligations under Article 13 DSGVO

beDirect GmbH & Co. KG attaches great importance to the protection of personal data. beDirect GmbH & Co. KG conducts all its activities on the basis of the basic data protection regulation of the European Union (hereinafter referred to as "DSGVO") and the supplementary law on data protection of the Federal Republic of Germany (hereinafter referred to as "BDSG-neu"). 

With the following notes we inform you in accordance with art. 13 DSGVO about the processing of your data by beDirect GmbH & Co KG.

1. person responsible for data processing/data protection officer
Responsible for the data processing 

beDirect GmbH & Co KG
Carl-Bertelsmann-Strasse 105-107
33311 Gütersloh
Phone +49 5241 80-45600
fax +49 5241 80-45699

Whenever reference is made to "we" or "us" in the following, this always refers to beDirect GmbH & Co KG.

If you have any questions regarding data protection, you can contact our data protection officer at any time by post or by telephone at the above address. If you would like to formulate an objection to advertising, please click " here.

Details about our handling of data and your rights can be found  " here.

2. categories of personal data
If we process personal data in the context of an inquiry or an order, this is your name, first name, function, address and contact data as well as the necessary order or inquiry related data. 

3. purpose of the processing and its legal basis 
On the basis of article 6 paragraph 1 letter b DSGVO we process the above mentioned data for the fulfilment of the contract within the scope of your inquiry or your order as far as this is necessary for the sending of information, the preparation of offers and the processing of orders, as well as for the purposes of bookkeeping and controlling. The provision of your first and last name as well as your address and contact data is necessary for invoicing. 

On the basis of article 6 paragraph 1 letter f DSGVO, we also process the above-mentioned data in our sales database in order to send you advertising regarding our products. Point 7 contradict at any time. 

4. recipient of the data
Data will only be passed on to third parties to the extent that this is necessary for the above-mentioned purposes, e.g. auditors, tax authorities, accounting/controlling. 

5. use of service providers
We will use commissioned processors (e.g. lettershops, computer centres) for the above-mentioned processing in accordance with your instructions. All commissioned processors will only be given access to your data to the extent and for the period of time necessary for the provision of the services in each case. If these service providers process your data outside the European Union, this may result in your data being transferred to a country which does not guarantee the same data protection standard as the European Union. In this case, we will ensure that the service providers guarantee an equivalent level of data protection, either contractually or otherwise. You can request a copy of these guarantees via the above-mentioned contact details.

6. duration of data storage
We store personal data as long as they are necessary for the purposes described under Point 3 If parts of your personal data are subject to statutory storage obligations, e.g. because they were the basis for invoicing, we will store this information until the end of the statutory period. 

7. right of access, rectification, opposition or cancellation and data transmission 
you have the right to obtain information about the personal data stored about you at any time. if the data stored about you is incorrect or no longer up to date, you have the right to demand that it be corrected. in addition, you have the right to demand the deletion or restriction of processing at any time in accordance with article 17 or 18 DSGVO. 

You can object to the use of your data for advertising purposes at any time. If you object, we will not use your data for advertising purposes in the future.
If you do not wish to receive advertising in general, you also have the option,

  • join the Robinson list (blacklists) of the German Dialog Marketing Association (DDV), www.ichhabediewahl.de and
  • of the I.D.I. Interessenverband Deutsches Internet e.V., Info- und Schutzgemeinschaft für Internet und Kommunikation, www.robinsonliste.de
    to be entered. 

In addition, you have the right to receive an electronic copy of your personal data in a machine-readable format in accordance with Article 20 DSGVO (right to data transferability). 

Should you wish to exercise your rights or have general questions about data protection, you can contact our data protection officer at any time Point 1. 

You also have the right to contact a data protection authority and to lodge a complaint with that authority. the supervisory authority responsible for us is

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
Cavalry tr. 2-4
40213 Düsseldorf
Phone:0211/38424-0
Fax:0211/38424-10
E-mail: poststelle@ldi.nrw.de.

You can also contact the data protection authority in your federal state, which will then forward your request to the competent authority. 

Status 03/2020