Modern lead management: Exactly my target group!

unerring lead management

A targeted customer approach fundamentally changes your lead management: If you only consider relevant contacts, you choose the direct route and use your resources efficiently - especially if you rely on a smart data combination!

Intelligent search technology

in 2019 the internet celebrated its 50th anniversary. in the meantime, not only messages are exchanged, but primarily data. this is exactly where the premium leads come in, combining intelligent search technology with classic selection.

together with you, we identify descriptive keywords for your desired target group. the precise determination of the leads is software-based, taking into account relevant keyword clouds from the big data crawl database. this is built up from the contents of the company homepages, metatags, company names and business activities. using modern technology and the smart combination with classic characteristics such as turnover, industry or region, we determine premium leads that are precisely tailored to you.

Exclusive data combination

With Premium Leads, you only have access to differentiated leads that correspond to your target group in the best possible way. The foundation for determining targeted contacts is the exclusive data combination we access:

B2B addresses

Over 5 million active business addresses including
Organisations and authorities.

Business activities

More than 3 million descriptions
on the economic activities of undertakings.


Access to more than 115
Millions of crawled subpages from over 2 million different websites.

Basically, the more precisely the search words are defined, the better the evaluation. Of course, the hits in the beDirect reference database so that you only receive economically active and credit-checked leads. If desired, these can be qualified with further characteristics.

Premium leads make the difference

The use of individual search and combination options brings advantages in two respects. Depending on the target, you thereby minimize the risk of wastage or increase the potential in your next marketing and sales campaign - completely independent of a Industry classification.

You too can rely on differentiated leadswhich, thanks to intelligent search technology, correspond to your target group in the best possible way.

Table of contents

Author Elena Baeder

Head of Marketing & Communication

I head the Marketing & Communications department of beDirect GmbH & Co. KG, which I helped to set up shortly after the company was founded as a joint venture between arvato and Creditreform in 2001. Since completing my business studies, I have been developing strategies and campaigns for our B2B communications with partners and customers. In the process, change is the greatest constant. New tools, changing legal frameworks and fast-moving markets make our work challenging and exciting.

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