beDirect & Pitney Bowes

Partnership with Pitney Bowes

With Pitney Bowes as its data partner, beDirect can expand its service portfolio into international territory. beDirect's new solution is aimed at companies looking for automated and globally uniform lead, account and market processing via CRM connection.

With the partnership, beDirect, the data specialist from Gütersloh, can provide customers with targeted support for regional marketing and sales measures that go beyond the German borders. Through customised selections, segmentations and geographical visualisations, extended insights into sales potential, also abroad, can be obtained. An expandable web frontend completes the value-added solution for international expansion plans.

International business addresses

Customers with an international sales focus can access 172 million pieces of company information from 175 countries through the cooperation with Pitney Bowes software. Modern interface solutions (API) and various application scenarios are available for this purpose: With the aim of expanding internationally, sales departments can use qualified and enriched lead addresses from different countries depending on POIS. Profiling enables the creation of targeted cross-/upselling offers. In addition, lead capture referenced from various sources and in real time enables data to be stored in a central CRM.

Pitney Bowes refers to the data she has maintained over decades as the knowledge fabric, helping companies gain relevant business insight by understanding the relationships between people, places and things.

To the partner company

Pitney Bowes Deutschland GmbH is a global technology company and provider of trading solutions in the areas of e-commerce, shipping, mail processing and data.
Pitney Bowes Deutschland GmbH belongs to Pitney Bowes Inc. The American company was founded in 1920 and is based in Stamford, Connecticut.

More information about Pitney Bowes


Foreign addresses

Companies with an international sales focus will find beDirect high-quality international B2B customer potential. 


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Author Elena Baeder

Head of Marketing & Communication

I head the Marketing & Communications department of beDirect GmbH & Co. KG, which I helped to set up shortly after the company was founded as a joint venture between arvato and Creditreform in 2001. Since completing my business studies, I have been developing strategies and campaigns for our B2B communications with partners and customers. In the process, change is the greatest constant. New tools, changing legal frameworks and fast-moving markets make our work challenging and exciting.

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