Lead generation: How to win business leads

What is meant by lead generation? Who do you approach and how, and can tools help or are they a must-have?

The white paper covers the topics:

                • Today's customers: independent and self-initiated
                • How do customers buy today? The reality of buying and its impact
                • 3 steps to new leads: From buyer personas, target groups, tools and content

Reading time: 19 minutes (19 pages)

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