Opt for clean and meaningful data of the highest quality. After the database analysis, you should clean up your addresses so that they are raised to an up-to-date level. Duplicates, incorrect entries and outdated addresses don't stand a chance. By enriching them with additional address characteristics, you obtain valuable additional information about your customer base. Monitoring maintains high data quality in the long term. Overlap-free new potentials open up new customer groups.
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Correct referencing means correct information.
Wrong, old and faulty ones out. Correct and high quality ones in.
Permanently correct and complete database through regular maintenance.
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