Opt for clean and meaningful data of the highest quality. After the database analysis, you should clean up your addresses so that they are raised to an up-to-date level. Duplicates, incorrect entries and outdated addresses don't stand a chance. By enriching them with additional address characteristics, you obtain valuable additional information about your customer base. Monitoring maintains high data quality in the long term. Overlap-free new potentials open up new customer groups.
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Determine the strengths and weaknesses of your database.
Correct referencing means correct information.
Wrong, old and faulty ones out. Correct and high quality ones in.
New potentials do not overlap with existing data.
Permanently correct and complete database through regular maintenance.
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Senior Key Account Manager