The correct handling of your B2B data is the be-all and end-all to get the full potential out of the capital you have at hand.
In the following slides we give you essential recommendations to ensure the quality of your B2B data.
You don't know exactly where the deficits in your database are located? With our data audit, we take a look at the structure and timeliness of your data. Then we plan the necessary steps for database optimization.
The referencing, i.e. the assignment of customer data to the beDirect reference data, is done by machine and manually in the next step. Because correct referencing is the key to correct enrichment. Incorrect and old data are marked for you and supplemented with new and correct data. In addition, the spelling is corrected and status features, e.g. about company deletions, are added. If desired, your customer data can be enriched with valuable additional information (e.g. industry, turnover, number of employees). This is done via a unique reference key (see step 2). In addition, you can add target group potential to your database without overlap.
After cleansing and enrichment, you should check your database regularly and we will be happy to provide you with update deliveries with changes, e.g. name changes, relocations or business closures, at the desired frequency.
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Senior Key Account Manager