How to: Tips for dealing with B2B data

The correct handling of your B2B data is the be-all and end-all to get the full potential out of the capital you have at hand.
In the following slides we give you essential recommendations to ensure the quality of your B2B data.

4 Recommendations to increase your data quality

1. make data quality a top priority
» Create clear responsibilities for data topics.

» In the best case, fill the position with a responsible person authorized to give instructions.

» Necessary structures for a permanent and sustainable implementation of data quality measures have to be in the focus of the management.

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2. become a data culture promoter
» Address the needs of all groups and departments that work with data and addresses.

» Integrate all processes, departments, B2B data and technology into one holistic solution.

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3. plan comprehensively
» Create a solid basis for further processes with an initial basic cleaning of the B2b data.

» Check addresses for postal correctness, duplicates and up-to-dateness already during data entry.

» Later corrections adé. Save time and money with 'First-Time-Right'.

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4. create continuity
» One-off solutions always create only a short-term status quo.

» Relocations, name changes, changes of managing directors and insolvencies require continuous and consistent data maintenance.

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Conquer mountains of data for better master data

Learn how:

» you identify strengths and weaknesses of your database.

» Correct wrong and incorrect addresses in your database.

» Find new customers based on your existing customers.

» to ensure your database quality.
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3 steps to better B2B data

Analyse your own customer data

You don't know exactly where the deficits in your database are located? With our data audit, we take a look at the structure and timeliness of your data. Then we plan the necessary steps for database optimization.

Address validation

The referencing, i.e. the assignment of customer data to the beDirect reference data, is done by machine and manually in the next step. Because correct referencing is the key to correct enrichment. Incorrect and old data are marked for you and supplemented with new and correct data. In addition, the spelling is corrected and status features, e.g. about company deletions, are added. If desired, your customer data can be enriched with valuable additional information (e.g. industry, turnover, number of employees). This is done via a unique reference key (see step 2). In addition, you can add target group potential to your database without overlap. 


After cleansing and enrichment, you should check your database regularly and we will be happy to provide you with update deliveries with changes, e.g. name changes, relocations or business closures, at the desired frequency. 

You want to optimize your master data management?

Contact us by using the form below to send us your request or give us a call.
Our product team is looking forward to helping you.

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your contact

Michael Färbinger

Senior Key Account Manager