Apteco's webinar in cooperation with beDirect is all about B2B marketing analytics.
We show you live how B2B marketing analytics generates promising new potential through data exploration of your key accounts and the transfer of the data to the overall potential.
You will learn about the composition of the German market in the B2B segment. It will be explained wou can determine a profile of your existing customers with just a few clicks and with the help of external data and then transfer this profile to the overall potential in Germany to identify look-a-likes. We also offer you a Outlook on resulting campaign automation.