Apteco's webinar in cooperation with beDirect is all about B2B marketing analytics.
We show you live how B2B marketing analytics generates promising new potential through data exploration of your key accounts and the transfer of the data to the overall potential.
You will learn about the composition of the German market in the B2B segment. It will be explained wou can determine a profile of your existing customers with just a few clicks and with the help of external data and then transfer this profile to the overall potential in Germany to identify look-a-likes. We also offer you a Outlook on resulting campaign automation.
Apteco is an owner-managed software developer specialising in marketing data analytics and multi-channel campaign management solutions. The Apteco Marketing Suite drives the "insight to action" approach by enabling companies to transform previously isolated transactional data into personalised as well as content and time relevant communications - across both digital and traditional channels. Originally founded in 1987, Apteco continues to invest in the next generation of the Apteco Marketing Suite. Apteco is based in Warwick, UK, with offices in Frankfurt, Rotterdam and Sydney. Apteco website
Especially interesting for (m/f/d):
CRM managers, sales or marketing managers, sales directors, general managers.
