Privacy policy

This privacy statement has been drafted on the basis of provisions of various legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy statement applies solely to this website, unless otherwise stated in this document.

Provider and responsible person:

beDirect GmbH & Co KG
33332 Gütersloh

- hereinafter referred to as "we", "us". "the provider" or "the company" called -

Data protection officer required by law: 

Bertelsmann SE & Co KGaA
Carl-Bertelsmann-Strasse 270
33311 Gütersloh
Phone +49 (0) 52 41-80-0

Types of data collected

Personal data processed by this website independently or through third parties include: Cookie; Usage data; First name; Last name; Telephone number; Company name; Address; Email.

Full details of each type of personal data processed will be provided in the designated sections of this Privacy Policy or selectively through explanatory text displayed prior to data collection.

Personal data may be provided voluntarily by the user or, in the case of usage data, may be collected automatically when this website is used.
Unless otherwise specified, the provision of all data requested by this website is necessary to provide the respective services. If certain segments are disabled by cookie settings, this may result in this website being unable to provide its services to the user. Any use of cookies - or other tracking tools - by this website or third party service providers used by this website is for the purpose of providing the service requested by the user and any other purposes described in this document and in the Cookie Policy.

Nature and place of processing

Processing methods

We process user data in a proper manner and take reasonable security measures to prevent unauthorized access and unauthorized disclosure, alteration or destruction of data.
The data processing is carried out by means of computers or IT-based systems in accordance with organisational procedures and practices specifically aimed at the stated purposes. In addition to the data controller, other parties may operate this website internally (human resources, sales, marketing, legal, system administrators) or externally - and in that case, where necessary, designated by the data controller as processors (such as technical service providers, delivery companies, hosting providers, IT companies or communication agencies) - and thus have access to the data. An up-to-date list of these parties can be requested from us at any time.

Legal basis of the processing

We process personal data of users only if one of the following points applies:

  • Users have given their consent for one or more specific purposes (DS-GVO Art. 6 para. 1 lit a).
  • The collection of data is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures arising therefrom;
  • The processing is necessary to protect our legitimate interest or that of a third party (DS-GVO Art. 6 Par. 1 lit. f).


In any case, the provider will be happy to provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract.


The data is processed at our premises and at all other locations where the entities involved in the data processing are located. Depending on the location of users, data transfers may involve a country other than your own. To learn more about the place of processing of the data transferred, you can consult the section detailing the processing of personal data.

Storage duration

Personal data are processed and stored for as long as required for the purpose for which they were collected.

Therefore the following applies:

  • Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until the complete fulfilment of this contract.
  • Personal data collected for the purposes of the provider's legitimate interests will be retained for as long as is necessary to fulfil those purposes. Users can obtain more information about the Provider's legitimate interests in the relevant sections of this document or by contacting the Provider.

Furthermore, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not revoked. Furthermore, the provider may be obliged to store personal data for a longer period of time if this is necessary to comply with a legal obligation or by order of a public authority.

After expiry of the retention period, personal data will be deleted. Therefore, the right of access, the right of erasure, the right of rectification and the right of data portability cannot be exercised after the expiry of the retention period.

Purposes of the processing

Personal data about the User is collected in order for the Provider to provide the Service and further to comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of Users or third parties), detect malicious or fraudulent activities. In addition, data is collected for the following purposes: Analytics, remarketing and behavioral targeting, contacting the user, displaying content from external platforms, advertising, SPAM protection and tag management.

Users can find more detailed information on these processing purposes and the personal data used for each purpose in the relevant sections of this document.

Detailed information on the processing of personal data (cookie policy)

This website uses cookies and other identifiers. Further information can be found in the Cookie guidelines.

The rights of users

Users may exercise certain rights in relation to their data processed by us. In particular, users have the right to do the following:

  • Withdraw the consent at any time. 
  • object to the processing of their data. 
  • receive information regarding their data. 
  • Have it checked and corrected. 
  • request the restriction of the processing of their data. 
  • Request deletion or otherwise removal of the personal data. Users have the right to request that we delete their data under certain circumstances.
  • File a complaint.


Users are informed that they may object to the processing of personal data for direct marketing purposes at any time without giving reasons.

How to exercise the rights

All requests to exercise user rights can be addressed to us via the contact details provided in this document. Requests can be exercised free of charge and will be processed by us as soon as possible, at the latest within one month.

You would like to formulate an advertising objection, then please click » here.

You have the option of contacting a data protection authority and filing a complaint there. The competent authority for us is the

State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia
Cavalry tr. 2-4
40213 Düsseldorf
Phone: 0211/38424-0
fax: 0211/38424-10

Legal measures

The user's personal data may be processed by the provider for the purposes of legal enforcement within or in preparation of legal proceedings arising from the improper use of this website or its associated services.
The user declares to be aware of the fact that the provider could be obliged by the authorities to hand over personal data.

Further information about the personal data of the user

In addition to the information set out in this privacy statement, this website may provide the user, on request, with further contextual information relating to specific services or to the collection and processing of personal data.

System logs and maintenance

For operational and maintenance purposes, this website and third-party services may collect files that record interaction that takes place through this website (system logs) or use other personal data (e.g. IP address) for this purpose.

How "Do Not Track" requests are handled?

This website does not support Do Not Track requests by web browsers. For information on whether integrated third-party services support the Do Not Track protocol, users should refer to the privacy policy of the respective service.

Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time.

Last updated: 29.06.2021