Privacy policy

This privacy policy has been drawn up on the basis of provisions of various legislations, including art. 13/14 of Regulation (EU) 2016/679 (basic data protection regulation), and this privacy policy applies exclusively to this website, unless otherwise stated in this document.

Provider and responsible person:

beDirect GmbH & Co KG
Carl-Bertelsmann-Str.105-107
33332 Gütersloh

- hereinafter referred to as "we", "us", "the supplier" or "the company" -

Data protection officer required by law: 

Bertelsmann SE & Co KGaA
Carl-Bertelsmann-Strasse 270
33311 Gütersloh
Phone +49 (0) 52 41-80-0
e-mail: info@bertelsmann.de
Internet: www.bertelsmann.de 

Types of data collected

The personal data that this website processes independently or through third parties include: cookie; usage data; first name; last name; telephone number; company name; address; e-mail.

Full details of each type of personal data processed will be provided in the relevant sections of this Privacy Policy or selectively through explanatory texts displayed prior to data collection.

Personal data may be provided voluntarily by the user or, in the case of usage data, may be collected automatically when this website is used.
Unless otherwise stated, all information requested by this website is necessary to provide the services in question. If certain segments are disabled by the cookie settings, this may result in this website being unable to provide its services to the user. Any use of cookies - or other tracking tools - by this website or third party service providers used by this website is for the purpose of providing the service requested by the user and any other purposes described in this document and in the cookie policy.

Nature and place of processing

Processing methods

We process user data in a proper manner and take appropriate security measures to prevent unauthorised access and unauthorised forwarding, modification or destruction of data.
The data processing will be carried out by means of computers or IT-based systems in accordance with organisational procedures and practices that are specific to the purposes indicated. In addition to the data controller, other parties may also operate this website and have access to the data, either internally (personnel management, sales, marketing, legal department, system administrators) or externally - and where necessary, designated by the data controller as processors (such as providers of technical services, delivery companies, hosting providers, IT companies or communication agencies). An up-to-date list of these parties may be requested from us at any time.

Legal basis of the processing

We process personal data of users only if one of the following points applies:

  • Users have given their consent for one or more specific purposes (DS-GVO Art. 6 Para. 1 lit. a).
  • The data collection is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures resulting from it;
  • The processing is necessary to protect our legitimate interest or that of a third party (DS-GVO Art. 6 Par. 1 lit. f).

 

In any case, the provider will gladly provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract.

Place

The data will be processed at our premises and at all other places where the entities involved in the data processing are located. Depending on the location of the users, data transfers to a country other than their own may involve transfers of data. To find out more about the place where the transferred data is processed, you can consult the section containing detailed information on the processing of personal data.

Storage duration

Personal data are processed and stored for as long as required for the purpose for which they were collected.

Therefore the following applies:

  • Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until this contract is fulfilled in full.
  • Personal data collected to protect the legitimate interests of the provider will be kept for as long as necessary to fulfil these purposes, and users can obtain more detailed information about the provider's legitimate interests in the relevant sections of this document or by contacting the provider.


In addition, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not revoked. Furthermore, the provider may be obliged to store personal data for a longer period of time if this is necessary to fulfil a legal obligation or on the order of an authority.

Personal data will be deleted after the retention period has expired and therefore the right of access, the right of deletion, the right of rectification and the right of data transferability cannot be exercised after the retention period has expired.

Purposes of the processing

Personal data about the User is collected in order for the Provider to provide the Service and also to comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of the User or third parties), detect malicious or fraudulent activities, and for the following purposes: analysis, remarketing and behavioural targeting, contacting the User, displaying content from external platforms, advertising, SPAM protection and tag management.

Users can find more detailed information on these processing purposes and the personal data used for the purpose in question in the relevant sections of this document.

Detailed information on the processing of personal data

Personal data is collected for the following purposes using the following services:

With the services listed in this section, the provider can monitor and analyze traffic and track user behavior.

Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"), which uses the information collected to track and analyse how this website is used, to compile reports on its activities and to share this information with other Google services.
Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Processed personal data: cookie; usage data
Place of processing: Ireland - Privacy policyopt out. privacy shield member.

Google Ads Conversion Tracking (Google Ireland Limited)

Ads conversion tracking is an analytics service provided by Google Ireland Limited that links data from the Google Ads advertising network to actions taken by this website.

Processed personal data: cookie; usage data.
Place of processing: Ireland - Privacy policy. privacy shield member.

LinkedIn Conversion Tracking (LinkedIn Corporation)

LinkedIn conversion tracking is an analytical service provided by LinkedIn Corporation that links data from the LinkedIn advertising network to actions taken through this site.

Processed personal data: cookie; usage data.
Place of processing: United States - Privacy policy. privacy shield member.

Facebook Ads Conversion Tracking (Facebook Pixels) (Facebook, Inc.)

Facebook Ads Conversion Tracking (Facebook Pixel) is an analytics service provided by Facebook, Inc. that links data from the Facebook advertising network to actions taken through this website, and the Facebook Pixel tracks conversions resulting from ads on Facebook, Instagram and the Audience Network.

Processed personal data: cookie; usage data.
Place of processing: United States - Privacy policy. privacy shield member.

Wiredminds

LeadLab, the software from WiredMinds, identifies companies that visit our website by name. The IP address of a visitor is processed in this process. Processing is carried out solely for the purpose of collecting company-relevant information such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure).

Processed personal data: cookie, usage data
Place of processing: Germany - Privacy policy

Contact form (this website)

By filling out the contact form with their data, users authorize this website to use their data to respond to requests for information, offers or other inquiries indicated in the header of the form.

Personal data processed: address; e-mail; surname; first name; title; company name; telephone number.

These types of services analyse the traffic that takes place through this website and may contain personal data of users in order to filter out parts of the traffic, messages and content that are considered SPAM.

Google reCAPTCHA (Google LLC)

Google reCAPTCHA is a SPAM protection service from Google LLC.
The use of reCAPTCHA is subject to Privacy policy from Google and the Terms of use.

Processed personal data: cookie; usage data.

Place of processing: United States - Privacy policy. privacy shield member

this type of service enables the use of user data for advertising purposes. advertising is displayed in the form of banners and other ads on this website and may be adjusted based on behavior. this does not mean that all personal data is used for this purpose. further information and terms of use are listed below.
Some of the services listed below may use cookies or other identifiers to identify users, or may use behavioral retargeting to identify the interests and browsing patterns of users who are not through this site in order to target advertisements. For more information, please refer to the privacy policies of the respective services.
In addition to the possible objection options offered by the individual services listed below, users can also use the Network Advertising Initiative opt-out page declare their opposition.

Users can also deactivate certain advertising features through appropriate device settings, such as the device advertising settings for mobile phones or advertising settings in general.

SALESmanago

On our website, we use the "Salesmanago" service of BENHAUER Sp. z o.o. 21 Grzegórzecka St. 31-532 Krakow. Cookies are used for this purpose. These are small text files that are stored locally on the end device of the site visitor and thus enable recognition when visiting our online presence again. This recognition option is used to create user profiles - initially pseudonymized - and then to provide the respective user with personalized advertising. The user profiles created in this way are not merged with personal data about the person behind them without express consent to be granted separately. If such a merging takes place, this is based on a previously granted declaration of consent by the user concerned. If the data are used for the above-mentioned purposes, this is based exclusively on a declaration of consent in accordance with § 12 para. 1 3:

Name
email address
IP address
Times of visits to online offers of beDirect GmbH & Co KG
Technical browser settings
The data will only be used for the above-mentioned purpose until the consent is withdrawn. Any collection, processing or use of personal data in connection with Salesmanago takes place within the territory of the European Union. There is no obligation on the part of the user to provide personal data in the context of the above-mentioned procedures and refusal to do so will not have any negative consequences.

Facebook Lookalike Audience (Facebook, Inc.)

Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses data collected by Facebook Custom Audience to serve ads to users with similar behaviors already included in a Custom Audience list based on their previous use of that application (this website) or interaction with relevant content across Facebook applications and services.
Based on this data, personalized ads are displayed to users proposed by Facebook Lookalike Audience.

Users can opt-out of the use of cookies to personalize ads through Facebook by Opt-out page visit.
Processed personal data: cookie; usage data.
Place of processing: United States - Privacy policyopt out. privacy shield member.

IOX-Bot

When using the bot, usage and reading behavior is processed and the bot can only be made available to you if you agree to the processing.
Processed personal data: cookie, usage data
Place of processing: Germany - Privacy policy

This type of service allows users to view and interact with content hosted on external platforms directly through this website.
This type of service may still collect web traffic data for the pages where the service is installed, even if users do not use it.

Google Fonts (Google Ireland Limited)

Google Fonts is a font visualization service provided by Google Ireland Limited that enables this website to include appropriate content on its pages.

Processed personal data: usage data; different types of data as described in the privacy policy of the service.

Place of processing: Ireland - Privacy policy. privacy shield member.

This type of service allows this website and its partners to analyse how this website was used in previous sessions of the user in order to distribute, optimise and use advertising in a targeted manner.
This activity is facilitated by tracking usage data and the use of cookies and other identifiers that collect information that is then transmitted to the partners who manage the remarketing and behavioral targeting activities.
Some services offer a remarketing option based on e-mail address lists.
In addition to the possible objection options offered by the individual services listed below, users can also use the Network Advertising Initiative opt-out page declare their opposition.

Users can also disable certain advertising features through appropriate device settings, such as the device advertising settings for mobile phones or advertising settings in general.

Google Ads Remarketing (Google Ireland Limited)

Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google Ireland Limited that links the activity of this website to the Google Ads advertising network and the DoubleClick cookie.

Users can opt-out of Google's use of cookies by using the Ad settings from Google.

Processed personal data: cookie; usage data.
Place of processing: Ireland - Privacy policyopt out. privacy shield member.

LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that links activity occurring through this website to the LinkedIn advertising network.

Processed personal data: cookie; usage data.
Place of processing: United States - Privacy policyopt out. privacy shield member.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity taking place through this website to the Facebook advertising network.

Processed personal data: cookie; usage data.
Place of processing: United States - Privacy policyopt out. privacy shield member.

This type of service helps the provider to centrally manage the tags or scripts needed for this website.
This leads to the user's data flowing through these services and possibly being stored.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Processed personal data: usage data.
Place of processing: Ireland - Privacy policy. privacy shield member.

The rights of users

Users may exercise certain rights in relation to their data processed by us and in particular users have the right to do the following:

  • Withdraw the consent at any time. 
  • object to the processing of their data. 
  • receive information regarding your data. 
  • Have it checked and corrected. 
  • demand restriction of the processing of their data. 
  • Users have the right, under certain circumstances, to request that we delete or otherwise remove their personal information.
  • File a complaint.

 

Users are informed that they may object to the processing of personal data for direct marketing purposes at any time without giving reasons.

How the rights can be exercised

All requests to exercise user rights can be sent to us using the contact details provided in this document, and requests can be exercised free of charge and will be processed by us as soon as possible and within one month at the latest.

If you would like to formulate an advertising objection, please click " here.

You have the possibility to contact a data protection authority and lodge a complaint with them, the authority responsible for us is

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
Cavalry tr. 2-4
40213 Düsseldorf
Phone: 0211/38424-0
fax: 0211/38424-10
e-mail: poststelle@ldi.nrw.de

Cookie guidelines

This website uses cookies and other identifiers. Further information can be found in the Cookie guidelines.

Legal measures

The user's personal data may be processed by the provider for the purposes of legal enforcement within or in preparation of legal proceedings arising from the improper use of this website or related services.
The user declares to be aware that the provider could be obliged by the authorities to release personal data.

Further information about the personal data of the user

In addition to the information listed in this privacy policy, this website may provide the user, upon request, with further contextual information relating to specific services or to the collection and processing of personal data.

System logs and maintenance

This website and the services of third party providers may collect files that record the interaction taking place through this website (system logs) or use other personal data (e.g. IP address) for operational and maintenance purposes.

How "Do Not Track" requests are handled?

This website does not support "Do Not Track" requests by web browsers, and users should consult the privacy policy of the service in question to determine whether integrated third-party services support the Do Not Track protocol.

Changes to this privacy policy

We reserve the right to make changes to this privacy policy at any time.

Last update: 22.04.2020