Company addresses for your B2B success

Connect with quality

Connecting people and companies is at the heart of our business. This aspiration drives our team, which develops solutions that impress with motivation and performance. By working together with our sales department, our customers experience this commitment directly. We not only offer company addresses for sale or rent from Germany and Europe, but we also offer partnerships based on exchange, dialog and reliability.

Advantages that convince

Direct line to decision-makers

With access to decision-makers in key functions such as marketing, purchasing, sales, technology, works council, security, IT, legal, logistics or HR, you can significantly accelerate your sales and marketing efforts. Our range of company addresses makes it possible.

Expand your market - over 20 million B2B addresses

Tap into new markets and maximize your business potential with our business directory of over 20 million EU addresses. Discover new ways to expand your business.

Targeted leads through web research

Take your lead generation to a new level with our web research. Perfect your segmentation and acquire new customers precisely and effectively.

Data protection in focus

We offer up-to-date and GDPR-compliant company addresses and ensure transparency and reliability in the acquisition process.

Yes, pursuant to Art. 6 para. 1 lit. f General Data Protection Regulation (GDPR), the processing of company data and any personal data of contact persons is lawful if “processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data …”.
In addition, Recital 47 of the GDPR expressly mentions the purposes of direct marketing as a legitimate interest.
If company addresses are used, additional data protection guidelines must be observed. This includes, for example, the obligation to inform data subjects and to give them the right to object to the processing of their data for direct marketing purposes.

In order to inform data subjects about the processing of their data and their rights, in particular the right to object, beDirect follows the recommendation of the German Dialog Marketing Association (DDV).

We recommend that advertisers use a footer text in mailings or in telemarketing:

  • the responsible body,
  • the right to object and
  • Further data protection information

to the homepage of beDirect.

We will be happy to provide you with a corresponding draft text when you purchase company addresses.

The implementation of telemarketing in the B2B sector is generally permitted, but requires some points to be considered:

Observance of §7 UWG
Contacting companies by telephone is permitted if a presumed interest can be assumed. This is usually the case when industry- or profession-specific services are offered.

Observance of §7a UWG
The consumer’s express consent must be documented and retained for five years. This proof must be available at all times, in particular at the request of the competent authorities. Consent can be

  • through system records,
  • written confirmations or
  • digital consents.

Duty to inform and right to object
The called party must be informed of their data protection rights, including their right to object. This can be done during the phone call, for example.

No advertising without express consent – that is the principle. According to §7 Abs. 2 sentence 1 UWG, advertising via e-mail is only permitted with prior consent. The burden of proof lies with the advertiser.
A single opt-in (mere registration of the e-mail address on the sender’s homepage) is not sufficient. In practice, the confirmation of the consenting person by means of the so-called double opt-in procedure has therefore become established. After registration, the consenting person receives a confirmation e-mail in which they confirm their consent by clicking on a link.

This information does not constitute legal advice and should not be construed as such.

Immersion in the world of economic sectors

Industry classification: The foundation of precise market strategies

Companies are classified according to their economic activity, with each economic sector being assigned a specific sector code. This systematic classification, known as WZ 2008, is based on international standards and enables a precise segmentation of the market.

Structure and classification of the WZ system

With our comprehensive range of high-quality company addresses and customized solutions for B2B marketing and new customer acquisition, we are your ideal partner to take your business to the next level.

Our extensive company directory allows you to filter company addresses exactly according to your needs. Use our flexible database to achieve your B2B marketing goals and strengthen your competitiveness.

Targeted customer segmentation allows you to make optimum use of your marketing budget, minimize wastage and increase ROI.

Our address lists comply with current German and European data protection regulations, offer legal security and protect your brand image.

Increase the engagement of your B2B target group and promote customer relationships through targeted communication. Our approach not only improves conversion rates, but also strengthens loyalty to your brand.

The WZ 2008 is divided into five levels:


Creative and goal-oriented

Our sales team

Thomas Fedder

Key Account Manager

Adressen bereinigen und Adressen pflegen - kompetent und erfahren - Michael Färbinger
André Schmidt

Head of Direct & Partner Sales

Adressen bereinigen und Adressen
Michael Färbinger

Senior Key Account Manager

Thanks to the combination of targeted approach, efficiency and
GDPR compliance
we offer you address solutions that not only accelerate your marketing strategy, but are also cost-efficient design. Our
B2B addresses
are a key element in acquiring new customers. Let’s work together to optimize your marketing measures and increase your KPIs.

Mit hochwertigen Firmenadressen aus Deutschland und Österreich optimieren beDirect-Kunden Ihre Neukundengewinnung, verbessern Ihre Sales- und Marketingkampagnen und gewinnen schneller mehr Kunden

Find out more about how our address solutions can be used not only to acquire new customers, but also to maintain existing customer relationships. Our database with over 18 million data records is used to
your customer and prospect data. Offline or directly in your integrated in your CRM.

Rent or buy company addresses?

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