Trends
B2B Trends 2023: What is important for sales and marketing?
These marketing trends await B2B companies in 2023 and lay the foundation for a successful business year!
Michael Färbinger
10/01/2023
These marketing trends await B2B companies in 2023 and lay the foundation for a successful business year!
The distribution of the future integrates social selling as a further distribution channel. Focus on selected networks; where your contacts are.
This is how the transformation to the Connected Enterprise succeeds. Learn how to use Customer Centricity as a joint task.
Tips for successful international campaigns. How important qualified addresses and the right target group selection are.
The success of a company is made up of numerous puzzle pieces. A customer structure analysis can make a valuable contribution to identifying which customer groups hold particular potential.
Through sustainable and successful lead nurturing, companies can optimally supply potential customers and lead them to sales maturity. The basis is formed by high-quality data sets with customer data.
The success of a company is made up of numerous factors, one of which is the correct storage and maintenance of business contacts. In this article we explain the four steps to a successful and professional database cleansing.
A reliable database is the cornerstone for successful customer relationship and campaign management. Silo-like data management in manually maintained systems is time-consuming, error-prone and simply unmanageable with large amounts of data.
An automated approach to potential business contacts is the basis for future success. Not only because this allows the customer to be reached and addressed more personally, but also because of the often stronger internationalisation of one's own company.
Data sharing is the order of the day. (Almost) everything this year revolves around valuable customer data.
Customer satisfaction with a company's products depends on the extent to which their expectations have been met. This can be found out by asking customers about specific experiences in the course of the buyer journey.
Gain new top potentials by analysing your existing customers. Learn how in Apteco's FastStats webinar on 22.05.2022.
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