Acquiring new customers with Powerleads
B2B customer acquisition: generate new leads and convert them into long-term business relationships
Would you like to acquire new customers? A well-thought-out approach to new customer acquisition in the B2B sector ensures that you successfully generate qualified leads.
Generate more leads: A holistic view of B2B sales
Successful lead generation requires a strategic approach that encompasses the entire customer journey. It is important to understand the needs and challenges of your target customers in order to take effective lead generation measures.
By understanding your buyer personas, generating qualified leads and guiding them through the sales funnel, you lay the foundation for long-term success and sustainable growth in your company. Effective new customer acquisition is essential for the long-term success and sustainable growth of B2B companies. Through the targeted use of digital technologies and data protection-compliant methods, it is possible to generate qualified leads and guide them through the sales funnel. Precise market research and the use of buyer personas enable targeted strategies to avoid wastage. To successfully overcome these challenges, it is advisable to use specialized B2B lead generation services.
Research example: Manufacturer of cat and dog food
You are looking specifically for manufacturers of cat and dog food – not for feed manufacturers for all animal species. We deliver addresses that fit exactly.
B2B Sales: The engine of your company
B2B sales leads are the lifeblood of your sales organization. With well thought-out B2B lead generation, you can fill your sales funnel and drive new customer acquisition.
The marketing sales funnel describes the journey of a potential customer from the first contact with your company to the conclusion of a purchase. Effective lead generation and lead nurturing are essential in order to turn interested parties into paying customers.
Continuous lead nurturing enables companies to build and maintain relationships with potential customers by providing valuable content and personalized interactions. As digitalization progresses, web research is playing an increasingly important role in lead generation in B2B. Through the targeted use of technology, web research becomes an effective amplifier in B2B cold calling.
Research example: Suppliers for the aircraft industry
We are looking for suppliers for the aircraft industry. Because the industry code WZ 2008 does not differentiate between vehicles and aircraft, we avoid wastage by compiling your target group from the relevant manufacturers for cockpits, aircraft seats and other components from the aircraft industry.
Acquiring new customers through web research
Effective strategies for customized B2B leads.
The use of web research for marketing and lead generation offers your company a multitude of advantages and possibilities that go beyond traditional selection methods.
In addition to the WZ system, the research tool developed by us offers the possibility of checking all crawled company homepages, metatags, company names and business activities for individually selected keywords, extracting them and combining them with the classic features.
Our industry selection is expanded by taking keywords and key words into account.
Specialize and expand your target group. This allows you to generate exactly the B2B leads that best suit your company.
Research example: Producer of organic food
Not all food manufacturers are relevant for the customer, but only manufacturers of organic products. The non-organic producers would therefore be wastage.
The most important GDPR notes on lead generation in B2B
We offer up-to-date and GDPR-compliant B2B leads. You can find out more about the GDPR at Data protection.
Yes. According to Article 6(1)(f) of the GDPR (General Data Protection Regulation), the processing of company data and personal data of contact persons is permitted if it is “necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data …”.
In addition, recital 47 of the GDPR explicitly mentions direct marketing as such a legitimate interest.
Further data protection guidelines apply when using addresses for the acquisition of new customers. These include the obligation to inform data subjects about data processing.
They also have the right to object to the processing of their data for direct marketing purposes.
In order to ensure the transparency of data processing and the protection of data subjects’ rights, including the right to object, beDirect follows the guidelines of the German Dialog Marketing Association (DDV).
We recommend that advertisers include a footer text in their mailings or, in the case of telemarketing, refer to the responsible office and to the right to object and further data protection information on the beDirect website.
In B2B sales, telephone canvassing is generally permitted, but there are a few aspects to bear in mind:
Compliance with Section 7 UWG:
Contacting companies by telephone is permitted if a presumed interest can be assumed. This applies in particular if industry- or profession-specific services are offered.
Compliance with Section 7a UWG:
The consumer’s express consent must be documented. The documentation must be kept for 5 years. It must be available at all times. Consent can be given in three ways: through system records, written confirmations or digital consent.
Duty to inform and right to object:
The person called must be informed about their data protection rights – including their right to object – for example during the telephone call.
Pursuant to § 7 para. 2 sentence 1 UWG may only be made with express consent, whereby the burden of proof lies with the advertiser.
A single opt-in (mere registration of the e-mail address on the sender’s homepage) is not sufficient. In practice, the confirmation of the consenting person by means of the so-called double opt-in procedure has therefore become established. After registration, the consenting person receives a confirmation e-mail in which they confirm their consent by clicking on a link.
Please note that this information does not constitute legal advice and cannot replace the advice of a qualified lawyer.
Other address solutions for marketing and sales
Companies from Germany and Europe
Over 20 million company addresses from Germany and Europe for your successful expansion.
Direct contact with managers
Benefit from direct access to senior executives in marketing, purchasing, sales, technology, works council, security and many more
Increase your efficiency and reduce the time you spend on B2B cold calling.
Thanks to the individual search and combination options, your marketing and sales activities are aimed exclusively at individually tailored leads. Depending on your goal, you can minimize the risk of wastage or increase potential – regardless of the industry classification.
By only considering relevant contacts, you always choose the most efficient route and use your resources in a targeted manner.
We specialize in establishing connections between people and companies. The dynamism and efficiency of our team are evident in every interaction with our sales team. We work closely together to create innovative solutions that inspire. We attach great importance to a lively exchange and open dialog.
Are you looking for new leads for your marketing and sales funnel?
