Database optimization: Behind the scenes of master data management

5 steps for reliable data

Up-to-date, economical and qualified customer data is not a matter of course, but the result of a functioning master data management. So that you can concentrate fully on your marketing and sales activities, smart solutions for data analysis and data maintenance are necessary in the background. In the area of master data management, we provide you with a highly efficient process for your database optimisation.

1. analyse

You don't know exactly where the deficits in your database are located? With our data audit, we take a look at the structure and timeliness of your data. Then we plan the necessary steps for database optimization.

2. identify

The referencing, i.e. the assignment of customer data to the » beDirect reference data, is carried out mechanically and manually in the next step. Because correct referencing is the key to correct enrichment.

3. adjustment

Incorrect and old data are marked for you and supplemented with new and correct data. In addition, the spelling is corrected and status features, e.g. about company deletions, are added.

4. enrichment

If desired, your customer data can be enriched with valuable additional information (e.g. industry, turnover, number of employees). This is done via a unique reference key (see step 2). In addition, you can add target group potential to your database without overlap. 

5. monitoring

After cleansing and enrichment, you should check your database regularly. We will be happy to provide you with update deliveries with changes, e.g. about name changes, relocations or business closures, at the desired rhythm. 

Master data management in 5 steps

Master data management in 5 steps

Summary database optimization

With the data quality measures you increase the benefit of your own customer and prospect database and ensure a comprehensive » Master Data Management.

Based on a powerful database with correct and high-quality addresses, you reduce communication costs and increase the efficiency of your activities. You can choose between a needs-based overall solution or individual service modules to meet your individual requirements. 


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