Database optimization: Behind the scenes of master data management

5 steps for reliable data

up-to-date, economical and qualified customer data is not a matter of course, but the result of a functioning master data management. so that you can fully concentrate on your marketing and sales activities, smart solutions for data analysis and data maintenance are necessary in the background. in the area of master data management, we provide you with a highly efficient process for your database optimization.

1. analyse

You don't know exactly where the deficits in your database are located? With our data audit, we take a look at the structure and timeliness of your data. Then we plan the necessary steps for database optimization.

2. identify

The referencing, i.e. the assignment of customer data to the beDirect reference data, is carried out mechanically and manually in the next step. Because correct referencing is the key to correct enrichment.

3. adjustment

Incorrect and old data is marked for you and supplemented with new and correct data, spelling is corrected and status characteristics, e.g. about company deletions, are added.

4. enrichment

On request, your customer data can be enriched with valuable additional information (e.g. industry, turnover, number of employees). This is done using a unique reference key (see step 2). In addition, you can add target group potential to your database without overlap. 

5. monitoring

After cleansing and enrichment, you should check your database regularly and we will be happy to provide you with update deliveries with changes, e.g. name changes, relocations or business closures, at the desired frequency. 

Master data management in 5 steps

Master data management in 5 steps

Summary database optimization

With the data quality measures you increase the benefit of your own customer and prospect database and ensure a comprehensive Master data management.

On the basis of a high-performance database with correct and high-quality addresses, you can reduce communication costs and increase the efficiency of your activities. You can choose between a needs-based overall solution or individual service modules to meet your individual requirements. 


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Author Elena Baeder

Head of Marketing & Communication

I head the Marketing & Communications department of beDirect GmbH & Co. KG, which I helped to set up shortly after the company was founded as a joint venture between arvato and Creditreform in 2001. Since completing my business studies, I have been developing strategies and campaigns for our B2B communications with partners and customers. In the process, change is the greatest constant. New tools, changing legal frameworks and fast-moving markets make our work challenging and exciting.

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