Master data: The foundation of your company's success
In an age where data is the new gold, master data management is far more than a routine task – it’s a strategic necessity.
Data quality determines the efficiency of your business processes and the reliability of your customer relationships.
Why is master data maintenance so important?
An enormous amount of company information changes every year. For example, through reorganization, a change in legal form, business closure or simply a change of location.
Master data forms the foundation on which companies create precise analyses, make well-founded decisions and develop effective marketing and sales strategies.
Careful maintenance of master data is therefore of crucial importance. It ensures quality and reliability.
Our professional master data management ensures you:
Efficiency
You reduce your time and cost investment through optimized processes and workflows.
Consistency
You avoid errors in your address data.
Reliability
You gain the trust of your customers and partners through reliable communication.
What is master data?
In the B2B sector, master data typically comprises the basic address data of a company that is required to identify and manage business relationships. These include:
- Company name and legal form
- Address of the company (street, postal code, city, country)
- Telephone number and e-mail address of the company
- Website and social media channels
- Commercial register number and VAT ID
- Sector and year of foundation
- Bank details
- Information about decision-makers
Identification and validation of B2B addresses
Rely on our expertise to reliably identify and validate your B2B addresses.
Every step of our identification and validation process is crucial. We minimize time losses and ensure efficient and precise validation of your address data.
- Accuracy: Get correct and complete address data for successful communication.
- Reliability: Reduce returns and improve your delivery rate through address validation/address verification.
- Compliance: Meet legal requirements and protect yourself from legal risks.
Our reference database forms the basis for the identification and validation of each address. With precise data and continuous updates, we ensure that your B2B addresses are always correct and complete.
Reference database with historical data
In our customer projects, we always consider the degree of ageing of outdated customer data. Based on our historical information, we can nevertheless validate them. The change or maintenance date in our reference database can be used to sketch a detailed picture of the ageing process of these data records.
It is clear to see that the master data for the majority of the out-of-date customer data was changed 5 years ago or later. If you use a reference database with only current company data for validation, you cannot validate the old and incorrect customer data and therefore lose customer potential.
beDirect reference database
Our reference database consists of approx. 5.5 million economically active and credit-checked companies and traders, NGOs and authorities from Germany and Austria.
Over 12.5 million addresses are historical data used to validate customer data. Thanks to historization in our reference database, even older data records can be correctly identified and later enriched with current information.
In order to update your customer database as comprehensively as possible, we rely on a solid Creditreform database and supplement this with data from partnerships and web crawling.
Data audit: The strengths/weaknesses analysis of your database
We usually start master data projects with a data audit. The audit documents the strengths and weaknesses of the customer database and provides important insights for strategic decisions and data optimization measures. Up-to-dateness and completeness of the data records are identified, as are different types of duplicates.
Further database solutions
CRM integration
Update, cleanse and maintain customer data in your own CRM. Automated address creation saves time and avoids errors.
Address verification
The user’s registration data is verified in real time during the ordering process.
Wash alignment
Quickly and easily check mailing files against 180 million B2B and B2C blocking data records before sending.
Our focus is on connecting people and companies. The strength and dynamism of our team is evident in every interaction with our sales team. Together we develop creative and inspiring solutions. We attach great importance to open dialog and transparent communication with our customers.
Improve your master data.
