Founded in 2001, beDirect is a joint venture of the Bertelsmann and Creditreform groups.
We are happy to support you with your lead generation and data management!
Our business is to enable contacts of people and companies – and how motivated and powerful our team is, our customers feel in the cooperation with our sales department.
Together we develop solutions that inspire, and to this end we cultivate exchange and dialog.
You work seriously and according to plan – your addressees can already sense this when your mail lands on the right desk without any detours or postal notes.
This increases response rates, boosts your brand awareness, and incidentally prevents returns and boosts the KPIs of your marketing efforts.
With this mix of acceleration and cost efficiency, you can also use our B2B addresses for your existing customers and integrate them into your CRM.
We will be happy to explain how this works!
We are happy to support you with your lead generation and data management!
Die Zusammenarbeit von Ströer und beDirect bietet einen herausragenden Referenzcase für Unternehmen, die saubere Kundendaten als entscheidenden Erfolgsfaktor betrachten.
Dieser Kundenerfolg veranschlaulicht die Bedeutung von Datenpflege für die unterschiedlichen Fachabteilungen im Unternehmen.
Lesen Sie über unsere Erfahrungen bei der Einführung von MS Dynamics 365 Sales.
In e-commerce in particular, the verification of customers and prospects is an important and, at best, fully integrated part of the customer journey.
Unnoticed by the user, AZ Bick verifies the user data during the registration process. The enriched additional information triggers the automation rules you have defined in marketing and sales in real time.
Test 4 weeks free of charge.
Different offers for private individuals and businesses require unambiguous identification in real time so that the right offer is issued.
During the ordering process, the address check takes place unnoticed by the user.
Different payment methods are offered to the user according to defined parameters.
Incorrect addresses repeatedly lead to delays in delivery. In addition to the existence check, the address is checked and corrected.
The user’s own details are automatically verified, i.e. checked, corrected and enriched with defined information. Without manual effort, the database is error-free and an efficient basis for analysis.
Incorrect or faulty analyses lead to inaccurate findings and strategies.
The resulting decisions have considerable potential for damage. Incorrect and incomplete data can affect compliance with legal requirements. In addition, a lack of information about customers and interested parties leads to slow or disrupted departmental processes.
In contrast, complete and correct data can increase the degree of automation.
Manual research and corrections of bad data lead to increased costs.
And incorrect assessments of the potential of contacts lead to missed sales opportunities.
Test 4 weeks free of charge.
Cleansing of duplicates, correction of incorrect addresses and enrichment with additional information, e.g. industry code.
Update, cleanse and maintain customer data in your own CRM.
Automated address creation saves time and avoids errors.
Quickly and easily check mailing files against 180 million B2B and B2C blocking data records before sending.
Test 4 weeks free of charge.
Address verification can be implemented in your workflows in just a few steps.
Live Demo: In our live demo, we show you the power of our address verification API and how it can optimize your specific use case.
Licence:After the demo, we can conclude the license agreement for the use of our API interface to provide you with seamless access to our services.
API Interface: As soon as the contract is signed, you will immediately receive your access data for the API as well as the interface documentation for your developers so that you can start with the integration.
Test phase:Before going live, we carry out tests together with your team to ensure that everything works smoothly and that address verification meets your requirements.
Live operation: After a successful test phase, we will go live so that you can benefit from the automation and accuracy of our automatic address recognition.
Data management covers all aspects of data processing: from collecting customer data to data integration and data analysis. A central aspect of this is data quality management (DQM), which ensures that your data is always correct, up-to-date and optimized in terms of data consistency.
Improve your data management!
Personalization
Maintained customer data enables precise target group segmentation and effective marketing campaigns that are tailored to the individual needs and preferences of customers.
Productivity
The automation of workflows through CRM integration saves time and resources by minimizing manual processes.
Data quality
Regular updating and validation of B2B data in CRM ensures high data integrity and data consistency.
Customer service
Thanks to the up-to-dateness and completeness of the data in the CRM system, companies can respond to customer inquiries in a targeted and solution-oriented manner, as more information provides a deeper understanding of customer needs.
Customer loyalty
The customer service, which is geared towards the customer thanks to very good customer knowledge, ensures a stronger emotional bond, which leads to long-term relationships and greater customer loyalty.
Our 360° solution is neither data management software nor data acquisition software. These are data management services via an interface. This means that your B2B data is cleansed, enriched and maintained directly in your own CRM system.
Single update on call
Regular updating of the complete database
Instead of having to enter the complete address, the beDirect reference database provides a list of suggestions after just a few characters have been entered. Your employees can select the address they are looking for from this suggestion list and transfer it with all the required additional information without duplicates. The search is error-tolerant, so that the address searched for is also suggested if the few characters contain typing errors.
Duplicate-free new creation
Fault-tolerant new installation
Improve your data management!
Of course, you can limit your data quality measures to new additions to your database.
Experience has shown, however, that this causes irritation and additional work during campaigns, as existing data and new additions have different quality and information statuses and can therefore be used differently.
It is easier to clean up your database initially before CRM integration. After cleansing, all referenced customer data can be updated and analyses are possible for both existing and new customers.
After integration, we recommend obtaining the required new customer potential via our address store. We can set your account so that existing addresses are excluded and the output file contains the additional information defined in the integration solution. You can also update this potential from the outset in individual call-offs or monitoring.
Analysis of strengths and weaknesses through a data audit for only 750,– €.
Referencing the database for regular updates.
Cleaning, updating and enrichment of the complete database.
5.5 million B2B addresses from Germany and Austria
Company addresses and addresses of NGOs and authorities
Contact persons and decision-makers in certain functions
DQ solutions for other challenges
Current master data
Cleansing of duplicates, correction of incorrect addresses and enrichment with additional information, e.g. industry code.
Address verification
The user’s registration data is verified in real time during the ordering process.
Regardless of which CRM software you use, we have an interface or application to your system.
Together with our technical partners, we offer you the flexibility to work with different CRM solutions.
We make sure that you get the data management solution you need, regardless of your existing CRM infrastructure.
Applications are available for SAP®, Salesforce CRM, Microsoft Dynamics and Cursor CRM.
Welcome to our experience report on optimizing our sales processes with Microsoft Dynamics 365 Sales. In a world where effective customer relationship management (CRM) is critical to business success, we’ve gathered valuable insights and proven strategies based on our own experiences implementing Microsoft Dynamics 365 Sales that we’d like to share with you. Our journey towards a more efficient, data-driven sales process has been both challenging and rewarding, and has taught us how essential the right tools and preparation are to the success of this project.
Improve your data management!
Concentrate on your core business instead of spending time and resources on maintaining and managing your customer data!
Our CRM integration fits seamlessly into your system.
Advantages of our CRM integration
Consistently high data quality
Changes and updates to data directly in the CRM system
Access to high-quality industry-specific data
Data enrichment for a complete company profile
Capture correct company data at the touch of a button
Cross-selling potential through mapping interdependencies
Mailing addresses are crucial for direct contact with decision-makers.
Business addresses from beDirect enable you to reach the right contact person quickly.
Looking for contact with specialist departments?
Our database covers a wide range of industries and positions, including HR management, technical management, IT, legal, finance department, warehouse management, head of accounting and many more.
These addresses are suitable for addressing B2B decision-makers directly.
Use filters to quickly find the right contacts at management level to make your cold calling effective.
As an experienced address provider, we know how important it is to find the right contacts.
You can present your offer precisely, clarify questions directly and respond to individual needs. This will increase your chances of success and maximize your sales.
> 54,000 Decision-makers in marketing/advertising
> 20,000 data protection officers
> 25,000 Transport/logistics managers
> 53,000 IT decision-makers
> 17,000 works council chairmen
> 82,000 Responsible for human resources
> 46,000 Sales/distribution managers
> 68,000 Decision-makers in accounting/finance
> 46,000 Security officers
> 23,000 Warehouse managers
> 57,000 sec. of the management board
> 62,000 Purchasing managers
With beDirect, you have a reliable partner at your side. We not only offer you high-quality addresses for mailings and advertising, but also support you in your search for the right contacts.
Companies are divided into categories according to their specific economic activity, with each category being defined by a unique industry code. This structured classification, known as WZ 2008, is based on international standards and is used for precise market segmentation.
We offer a wide range of first-class company data and customized B2B marketing solutions to successfully develop your business.
Use our detailed directory of company addresses to select specific companies according to your requirements. Our customizable database helps you achieve your B2B marketing goals and strengthen your market position.
Improve your marketing efficiency through precise target group segmentation, minimize wastage and increase your return on investment.
Our address lists comply with the latest data protection regulations in Germany and Europe and thus protect the image of your brand.
Promote the engagement and relationships of your B2B customers through specific communication strategies. Our approach not only improves the conversion rate, but also promotes loyalty to your brand.
We offer up-to-date and GDPR-compliant addresses of companies and contact persons. Further information on the GDPR can be found at Data protection.
Yes, the use of business addresses for direct marketing purposes is legally permitted. This is based on Article 6(1)(f) of the General Data Protection Regulation (GDPR).
This regulation permits the processing of company data and, where applicable, personal data of contact persons if this is necessary to pursue the legitimate interests of the controller or a third party, provided that the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data do not prevail.
Direct marketing is explicitly mentioned as a legitimate interest in Recital 47 of the GDPR.
However, additional data protection requirements must be observed when using business addresses.
This includes the obligation to inform data subjects about data processing and to grant them the right to object to the use of their data for direct marketing purposes.
To ensure compliance with the General Data Protection Regulation (GDPR), beDirect adheres to the recommendations of the German Dialog Marketing Association (DDV).
This relates to informing data subjects about the processing of their data and their rights, in particular the right to object.
We recommend that advertisers refer to the following points in their marketing materials, whether in mailings by means of a footer text or in telephone campaigns:
The identity of the responsible department,
The right to object to data processing,
Additional data protection information available on our website.
Telemarketing in the business customer sector (B2B) is permitted under certain conditions, whereby the following legal framework conditions must be observed:
Observance of Section 7 UWG: Making contact by telephone for business purposes is permissible if it can be assumed that the companies contacted have a presumed interest. This is usually the case when offers are industry-specific or job-related.
Compliance with §7a UWG: It is necessary that the explicit consent of the contacted consumers is documented and kept for five years. These documents must be accessible at all times, especially if requested by the competent authorities.
Include documentation options:
System records,
written consents,
digital consents.
Duty to inform and right to object: It is important that the persons contacted are informed of their data protection rights during the telephone call, including the right to object to the processing of their data.
E-mail advertising is only permitted if express consent has been given, in accordance with §7 para. 2 sentence 1 UWG.
This means that the consent of the recipient must be obtained before sending, and the responsibility for proving this consent lies with the advertiser.
A mere single opt-in, i.e. the simple registration of an e-mail address on a website, does not meet the legal requirements. Instead, the double opt-in procedure has become common practice.
In this process, the recipient actively confirms their consent by clicking on a confirmation link in an e-mail sent after registration.
Please do not take this information as legal advice. They are for information purposes only and do not claim to be exhaustive.
Can’t find the function you’re looking for?
Take your lead generation to a new level with our web research. Perfect your segmentation and acquire new customers precisely and effectively.
With effective data quality management and continuous data maintenance, you can ensure that your customer database is always of the highest quality.
Automated processes and integrated CRM address solutions save you valuable sales time and give you up-to-date insights into customer activities at all times.
Data maintenance is easy with the right partner.
Cleansing of duplicates, correction of incorrect addresses and enrichment with additional information, e.g. industry code.
Update, cleanse and maintain customer data in your own CRM. Automated address creation saves time and avoids errors.
The user’s registration data is verified in real time during the ordering process.
Quickly and easily check mailing files against 180 million B2B and B2C blocking data records before sending.
Our product comparison shows you which solution best supports your specific goals – from precise customer segmentation to error-free mail delivery – and thus promotes your business success.
The quality of your data significantly influences the accuracy of your marketing strategies and the effectiveness of your business decisions. Here are six essential criteria to help you assess your data quality.
Complete data maintenance is essential for well-founded decisions. As soon as your company lacks certain basic data, it can become difficult to categorize your customer data into specific target groups for targeted marketing. At the same time, however, it is also important to observe the data protection principle of data minimization. This means: only store necessary information in order to use your customer database effectively for targeted marketing and improve data quality at the same time.
In Germany, around one million company data items change every year. These changes can lead to considerable economic damage. Use Data Quality Management to always have access to up-to-date data with all customer information relevant to you. Remember: maintain data, improve data quality, secure data management.
The first-time-right principle ensures error-free data maintenance and data hygiene across different locations and avoids inconsistencies. New customer data is identified and checked as soon as it is entered for the first time.
Avoid duplicates (intra-duplicates as well as hidden duplicates) in your B2B database by validating with a reference database incl. historical data.
Trusted data sources are essential for data analysis in marketing and sales in order to make well-founded business decisions.
An integrated data management solution ensures precise entries in the address database and thus optimizes your marketing activities and customer insights.
Data maintenance is easy with the right partner.
A high-quality B2B database enables in-depth data analysis, which in turn provides valuable customer insights.
By analyzing customer behavior and preferences, you can optimize your marketing strategies in a targeted manner, increase customer loyalty and strengthen your competitiveness.
Discover how our innovative approaches optimize your business processes and give you valuable insights into your customers. With our CRM-integrated solution and real-time address validation, all doors are open to you for data-based marketing and a service that will delight your customers.
Are you ready for the next step to success? Then we’ll get your data up to scratch together.
Would you like to acquire new customers?
A well-thought-out approach to new customer acquisition in the B2B sector ensures that you successfully generate qualified leads.
Are you looking for new leads for your marketing funnel?
Successful lead generation requires a strategic approach that encompasses the entire customer journey.
It is important to understand the needs and challenges of your target customers in order to take effective lead generation measures.
By understanding your buyer personas, generating qualified leads and guiding them through the sales funnel, you lay the foundation for long-term success and sustainable growth in your company.
Effective new customer acquisition is essential for the long-term success and sustainable growth of B2B companies.
Through the targeted use of digital technologies and data protection-compliant methods, it is possible to generate qualified leads and guide them through the sales funnel.
Precise market research and the use of buyer personas enable targeted strategies to avoid wastage.
To successfully overcome these challenges, it is advisable to use specialized B2B lead generation services.
You are looking specifically for manufacturers of cat and dog food – not for feed manufacturers for all animal species.
We deliver addresses that fit exactly.
Continuous lead nurturing enables companies to build and maintain relationships with potential customers by providing valuable content and personalized interactions. As digitalization progresses, web research is playing an increasingly important role in lead generation in B2B.
Through the targeted use of technology, web research becomes an effective amplifier in B2B cold calling.
B2B sales leads are the lifeblood of your sales organization. With well thought-out B2B lead generation, you can fill your sales funnel and drive new customer acquisition.
The marketing sales funnel describes the journey of a potential customer from the first contact with your company to the conclusion of a purchase.
Effective lead generation and lead nurturing are essential in order to turn interested parties into paying customers.
We are looking for suppliers for the aircraft industry.
Because the industry code WZ 2008 does not differentiate between vehicles and aircraft, we avoid wastage by compiling your target group from the relevant manufacturers for cockpits, aircraft seats and other components from the aircraft industry.
The use of web research for marketing and lead generation offers your company a multitude of advantages and possibilities that go beyond traditional selection methods.
In addition to the WZ system, the research tool developed by us offers the possibility of checking all crawled company homepages, metatags, company names and business activities for individually selected keywords, extracting them and combining them with the classic features.
Our industry selection is expanded by taking keywords and key words into account.
Specialize and expand your target group.
This allows you to generate exactly the B2B leads that best suit your company.
Not all food manufacturers are relevant for the customer, but only manufacturers of organic products. The non-organic producers would therefore be wastage.
We offer up-to-date and GDPR-compliant B2B leads.
You can find out more about the GDPR at Data protection.
Yes. According to Article 6(1)(f) of the GDPR (General Data Protection Regulation), the processing of company data and personal data of contact persons is permitted if it is “necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data …”.
In addition, recital 47 of the GDPR explicitly mentions direct marketing as such a legitimate interest.
Further data protection guidelines apply when using addresses for the acquisition of new customers.
These include the obligation to inform data subjects about data processing. They also have the right to object to the processing of their data for direct marketing purposes.
In order to ensure the transparency of data processing and the protection of data subjects’ rights, including the right to object, beDirect follows the guidelines of the German Dialog Marketing Association (DDV).
We recommend that advertisers include a footer text in their mailings or, in the case of telemarketing, refer to the responsible office and to the right to object and further data protection information on the beDirect website.
In B2B sales, telephone canvassing is generally permitted, but there are a few aspects to bear in mind:
Consent can be given in three ways: through system records, written confirmations or digital consent.
Duty to inform and right to object:
The person called must be informed about their data protection rights – including their right to object – for example during the telephone call.
.
Pursuant to § 7 para. 2 sentence 1 UWG may only be made with express consent, whereby the burden of proof lies with the advertiser.
A single opt-in (mere registration of the e-mail address on the sender’s homepage) is not sufficient. In practice, the confirmation of the consenting person by means of the so-called double opt-in procedure has therefore become established. After registration, the consenting person receives a confirmation e-mail in which they confirm their consent by clicking on a link.
Please note that this information does not constitute legal advice and cannot replace the advice of a qualified lawyer.
Benefit from direct access to senior executives in marketing, purchasing, sales, technology, works council, security and many more.
Are you looking for new leads for your sales pipeline?
Thanks to the individual search and combination options, your marketing and sales activities are aimed exclusively at individually tailored leads. Depending on your objective, you can minimize the risk of wastage or increase potential – regardless of the industry classification.
By only considering relevant contacts, you always choose the most efficient route and use your resources in a targeted manner.
Connecting people and companies is at the heart of our business. This aspiration drives our team, which develops solutions that impress with motivation and performance. By working together with our sales department, our customers experience this commitment directly. We not only offer company addresses for sale or rent from Germany and Europe, but we also offer partnerships based on exchange, dialog and reliability.
Rent or buy company addresses?
With access to decision-makers in key functions such as marketing, purchasing, sales, technology, works council, security, IT, legal, logistics or HR, you can significantly accelerate your sales and marketing efforts.
Our range of company addresses makes it possible.
Take your lead generation to a new level with our web research.
Perfect your segmentation and acquire new customers precisely and effectively.
We offer up-to-date and GDPR-compliant company addresses and ensure transparency and reliability in the acquisition process.
Yes, pursuant to Art. 6 para. 1 lit. General Data Protection Regulation (GDPR), the processing of company data and any personal data of contact persons is lawful if “processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data …”.
In addition, recital 47 of the GDPR expressly mentions the purposes of direct marketing as a legitimate interest.
If company addresses are used, additional data protection guidelines must be observed.
This includes, for example, the obligation to inform data subjects and to give them the right to object to the processing of their data for direct marketing purposes.
In order to inform data subjects about the processing of their data and their rights, in particular the right to object, beDirect follows the recommendation of the German Dialog Marketing Association (DDV).
We recommend that advertisers use a footer text in mailings or in telemarketing:
to the homepage of beDirect.
We will be happy to provide you with a corresponding draft text when you purchase company addresses.
The implementation of telemarketing in the B2B sector is generally permitted, but requires some points to be considered:
Compliance with Section 7 UWG
Contacting companies by telephone is permitted if a presumed interest can be assumed.
This is usually the case when industry- or profession-specific services are offered.
Compliance with Section 7a UWG
The express consent of the consumer must be documented and retained for five years. This proof must be available at all times, in particular at the request of the competent authorities.
Consent can be
through system records,
written confirmations or
digital consents.
Duty to inform and right to object
The called party must be informed of their data protection rights, including their right to object. This can be done during the phone call, for example.
No advertising without express consent – that is the principle.
According to §7 Abs. 2 sentence 1 UWG, advertising via e-mail is only permitted with prior consent.
The burden of proof lies with the advertiser.
A single opt-in (mere registration of the email address on the sender’s website) is not sufficient.
In practice, the confirmation of the consenting person by means of the so-called double opt-in procedure has therefore become established.
After registration, the consenting person receives a confirmation e-mail in which they confirm their consent by clicking on a link.
This information does not constitute legal advice and should not be construed as such.
Companies are classified according to their economic activity, with each economic sector being assigned a specific sector code.
This systematic classification, known as WZ 2008, is based on international standards and enables a precise segmentation of the market.
With our comprehensive range of high-quality company addresses and customized solutions for B2B marketing and new customer acquisition, we are your ideal partner to take your business to the next level.
Our extensive company directory allows you to filter company addresses exactly according to your needs. Use our flexible database to achieve your B2B marketing goals and strengthen your competitiveness.
Targeted customer segmentation allows you to make optimum use of your marketing budget, minimize wastage and increase ROI.
Our address lists comply with current German and European data protection regulations, offer legal security and protect your brand image.
Increase the engagement of your B2B target group and promote customer relationships through targeted communication. Our approach not only improves conversion rates, but also strengthens loyalty to your brand.
Select and download B2B addresses from D and A directly?
Thanks to the combination of targeted approach, efficiency and GDPR compliance we offer you address solutions that not only accelerate your marketing strategy, but are also cost-efficient design.
Our B2B addresses are a key element in acquiring new customers. Let’s work together to optimize your marketing measures and increase your KPIs.
Find out more about how our address solutions can be used not only to acquire new customers, but also to maintain existing customer relationships.
Our database with over 18 million data records is used to validation and enrichment your customer and prospect data.
Offline or directly in your integrated in your CRM.
We check your data, remove duplicates from your database, update outdated entries and enrich them with missing information.
With up-to-date and correct master data, you minimize wastage, improve the data basis for your business decisions and increase your efficiency.
Invalid, incomplete or outdated address data can lead to considerable problems:
Missed sales due to incorrect contact data.
Inefficient campaigns, as wastage ties up unnecessary resources.
Cost trap due to inefficient processes and returns.
Our solution: Systematic cleansing and enrichment of your B2B database so that you can generate targeted leads and make optimum use of resources.
Up-to-dateness of the data records
Completeness of the information
Structure and plausibility
Historical and incorrect data
Result: You receive a clear overview of the status of your data and a recommendation for action to optimize it.
During the initial cleanup, duplicates are cleansed, negative and blocked addresses are marked and the master data is updated.
Effect: Streamlined database, greater efficiency and less work.
Duplicate data records lead to chaos and cost money. Our duplicate check identifies and removes them – precisely and reliably.
Add valuable information to your database: Industry affiliation, employee numbers and more.
Your advantage: target group-specific approach, personalized campaigns and well-founded decisions.
Why act now? The consequences of outdated data
Outdated B2B data causes high losses every year:
Our reference database ensures that your data is correct, complete and up-to-date.
More details and background information
Our reference database consists of approx. 5.5 million companies and tradespeople, NGOs and authorities from Germany and Austria.
Over 12.5 million addresses are historical data used to validate customer data.
Thanks to historization in our reference database, even older data records can be correctly identified and later enriched with current information.
In order to update your customer database as comprehensively as possible, we rely on a solid Creditreform database and supplement this with data from partnerships and web crawling.
A lot of company information changes every year: Reorganizations, changes in legal form, business closures or relocations quickly render existing data unusable.
The consequences of outdated data are:
Regular updates of your address data ensure data quality and help you to respond better to market changes.
The quality of your data significantly influences the accuracy of your marketing strategies and the effectiveness of your business decisions.
Here are six essential criteria to help you assess your data quality.
Our client has collected numerous address data in the B2B and B2C sectors over decades. The focus was not on master data maintenance. There was a lack of automated data cleansing and duplicate checking.
This led to problems with accessibility and the delivery of important mail.
The reason for the strategic decision to scrutinize the company’s own database was the introduction of a new ERP system. 240,000 addresses were distributed decentrally across various departments and not separated into B2B and B2C.
Clear identification of private and company addresses
Separation of billing and delivery addresses
Enrichment with additional features, including geodetic height above sea level
Address verification and updating
Database free of duplicates
Together with a specialist for consumer data, we created a solution that covers both the B2B and B2C address databases. The beDirect team was responsible for project management and the corresponding contract management.
First of all, a data audit was carried out, which provided information on the quality of the database in terms of up-to-dateness, deliverability and possible additional features. This formed the basis for discussing the objectives and framework conditions of the master data project.
The entire database was handed over to beDirect as project manager, which carried out a comparison against the B2B reference database with 18 million business data. This revealed that some of the addresses marked as private concealed companies and that many addresses had been relocated, renamed, deleted or declared bankrupt.
The rest of the database was checked against our partner’s consumer address database, which revealed incorrect formatting and addresses, relocations and undeliverable or deceased persons. The high number of duplicates was striking.
The data cleansing and enrichment of almost 80,000 B2B addresses and around 160,000 B2C addresses was initiated and the results delivered back to the customer from a single source.
Both databases were enriched with geodetic height above sea level information on request. This information describes the altitude of cities and towns in meters above sea level and is a relevant detail for our client’s business activities.
Our customer had numerous invoice and delivery addresses that had previously been created in one data record. In order to identify these addresses, beDirect developed its own logic to generate two data records from one. In over 1,000 cases, two different data records were identified in the B2B area.
Thanks to the extensive data cleansing and duplicate checking measures, our customer was able to significantly improve the quality of its master data. Duplicates were identified and duplicates removed.
The address validation and address check ensures that the customer now benefits from a clean and up-to-date database.
Thanks to the extensive data cleansing and duplicate checking measures, our customer was able to significantly improve the quality of its master data. Duplicates were identified and duplicates removed.
The address validation and address check ensures that the customer now benefits from a clean and up-to-date database.
Clear allocation to the categories companies and private individuals
Demand-oriented determination of conditions and additional income
Merging of duplicates
Avoidance of multiple applications
Identification of 4,400 defunct and insolvent companies and 7,400 addresses to which either service is not possible or to which deceased persons have already been listed
Cost savings
Restoring the accessibility of 7,600 historical B2B addresses and 3,800 private relocations
Customer reactivation
Further customized address services
Company addresses
Select new customers online and download them directly. Find the right target group in < encoded_tag_closed >5.5 million addresses from Germany and Austria.
Verify
The user’s registration data is verified in real time during the ordering process.
CRM integration
Update, cleanse and maintain customer data in your own CRM.
Automated address creation saves time and avoids errors.
Ensure data integrity in your Salesforce CRM system with our Salesforce app.
Experience how access to our comprehensive B2B reference database and specific company information can revolutionize the efficiency of your data collection and maintenance.
Direct integration with your Salesforce CRM: Get the critical information you need for marketing, sales, customer service and accounts payable/receivable management – for seamless data validation and enrichment.
Secure your test time.
Experience the feeling of security and control with the Salesforce app.
Consistently high data quality
Changes and updates to data directly in the CRM system
Extensive company profiles
Industry-specific insights
Minimization of time expenditure and administrative activities
Opening up new cross-selling opportunities
Rely on consistent data and reliable information in your Salesforce CRM system.
Lay the foundation for successful customer relationships and well-founded business decisions – and increase customer lifetime value.
Say goodbye to manual data entry and hello to lightning-fast address integration.
With the Salesforce app, data entry errors and duplicates are a thing of the past. Seamlessly add new addresses to your master data and turn your address capture into a competitive advantage.
Update, cleanse and maintain customer data in your own CRM. The automated creation of new addresses saves time and avoids errors.
Enrich your data with valuable additional information such as industry affiliation, number of employees and much more.
The cost savings when creating new addresses by using the Salesforce app are enormous – while at the same time increasing efficiency. Every lead you gain through our solution saves you €6.75!
Secure your test time.
Experience the advantages of a constantly up-to-date and precise address database.
Our Salesforce app ensures system-integrated monitoring and updating of your customer addresses. Benefit from high-quality, industry-specific data that is regularly updated.
Minimize fluctuations in data quality and ensure that your data and company information is always up to date.
Choose from our flexible solution packages that are tailored precisely to your needs. Decide for yourself how you want to handle the data already in your CRM system.
With the Salesforce app, you can implement process-oriented data management that integrates the system-supported recording and updating of addresses into your Salesforce CRM system. These core functions form the basis for efficient data maintenance and are the starting point for expanding your system with our modular service modules.
Flexibility and control: Supplement the main functions of your Salesforce app with targeted services that meet your individual requirements. From initial address cleansing to tapping new B2B potential – our modular service modules offer you customized solutions for a comprehensive data strategy.
Start with a comprehensive initial cleansing of your CRM data to create an error-free and consistent database – the first modular building block for your successful data management.
Add the B2B potential module to your data management. Use our beAddress Shop to enrich your addresses with relevant and quality-checked business contacts.
The beAddress Shop offers:
> 100 Selection characteristics
Credit-checked and economically active addresses
Decision makers and contact persons
Additional information from web research and crawling
Extend your Salesforce environment with the Salesforce App via the Salesforce AppExchange. The data is integrated quickly and easily via the app.
Seamless integration into the Salesforce CRM system, the provision of high-quality, up-to-date data and support for cross-selling and sales strategies make the Salesforce app a powerful CRM tool for modern data management.
Do you think the Salesforce app is great, but use a different CRM system? No problem. Please contact us. Regardless of the CRM infrastructure, we provide you with the data management solution that meets your requirements.
Secure your test time.
Our expertise lies in creating added value from data and information. The scope, depth of information and up-to-dateness of our database are unique.
Our partners’ B2B solutions for analytics and customer insights are just as unique.
Together with our partners, we offer you top-class B2B data in smart data solutions. Use the power of beDirect partner solutions to understand your customers and optimize your business processes.
In these solutions you work with beDirect data:
Improve your address management!
Classic data network platforms work with a central database. However, the reality in many companies is often an evolved, decentralized database structure.
With addressware, you can benefit from the advantages and synergies of a central database without having to actually merge the databases.
By building its own search base, addressware offers you a 360-degree view of all B2B data, regardless of which database you are currently working in. Individual queries in real time are just as possible as regular checks of the entire database, e.g. for duplicates or changes to the legal form.
Apteco FastStats helps you turn the largest data sets into an efficient and structured source for intelligent analysis.
Apteco FastStats’ powerful data analysis helps you deliver the personalized experience to each and every customer,
that he expects. Why? Because customers who feel understood are loyal brand ambassadors.
For you, this means more sales and greater profits.
Qualified information for successful business relationships. Incorrect B2B data, duplicates and payment defaults by contractual partners or customers impair the economic success of your company.
The Customer Qualification Module from CURSOR Software AG, which was developed jointly with Creditreform and beDirect, provides you with an efficient tool for error-free and system-supported new address creation directly as a data solution in your CURSOR CRM.
This gives you a targeted customer approach and credit check in your CRM and you can always keep an eye on the solvency of your business partners.
Ich interessiere mich für die Produkte und Lösungen von beDirect
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Verifizierung von B2B-Adressen in Echtzeit
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für den Waschabgleich meiner B2B-Mailinglisten
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Alle Adressen durchlaufen einen gründlichen Waschabgleich – das steigert Ihre Effizienz.
BASIC
Prüfung der Adresse. Anreicherung mit Crefonummer und Adresscode.
Wir freuen uns über Ihr Interesse an der Basic-Lizenz.
Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
PRO
Prüfung der Adresse. Anreicherung mit Crefonummer, Adresscode sowie Firmenname, Anschrift, Unternehmensstatus, Steuernummer, USt-IdNr, Rechtsform und Telefonnummer.
Wir freuen uns über Ihr Interesse an der PRO-Lizenz.
Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die CRM-Integration
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Bessere Qualitätsstandards auf Knopfdruck direkt in Ihrem SAP-CRM.
Darüber möchte ich mehr erfahren.
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für Adressen von Ansprechpartnern und Funktionsträgern.
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Bereinigung und Anreicherung meiner B2B-Datenbank
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für B2B-Leads durch Web-Recherche
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Bereinigung und Anreicherung meiner Stammdaten
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Salesforce App
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Produkte und Lösungen von beDirect
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Mit diesem Analysetool können Sie Ihre eigenen Daten mit einer der besten Referenzdatenbanken Deutschland vergleichen. Erfahren Sie neue Insights aus Ihrer Kundendatenbank.
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Geschäftspartnerqualifizierung in Ihrem CURSOR-CRM
Der schnellere Weg zu besseren Daten.
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für B2B-Adressen und Leads für meine Neukundengewinnung
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Bereinigung und Anreicherung meiner Stammdaten
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Anreicherung meiner Kundendaten!
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
Ich interessiere mich für die Produkte und Lösungen von beDirect
Wir freuen uns über Ihre Anfrage. Alternativ zum Kontaktformular können Sie uns gerne eine E-Mail senden an info@bedirect.de.
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